Senior Paid Media Specialist

Company Description

Dec6 Inc. is a dynamic, creativity-driven digital agency focused on delivering strategic and measurable results for brands ready to scale. With expertise in design, development, growth, influence, and reputation management. Headquartered in Toronto, ON, Dec6 fosters innovative thinking and measurable growth strategies.

Role Description

This is a full-time remote/hybrid role for a Sr. Paid Media Specialist. In this position, you will design, manage, and optimize paid media campaigns on platforms such as Google Ads, Meta, and other digital channels. Day-to-day tasks include strategic media planning, campaign execution, analyzing performance data, and implementing insights to maximize returns. You will work closely with cross-functional teams to ensure cohesive and effective marketing strategies that align with client goals. Collaboration, data-driven decision-making, and consistent reporting will be integral to the role.

Qualifications

• Strong skills in Media Planning, New Media handling, and Paid Media platforms (e.g., Google Ads, Meta, TikTok, etc.).
• Proficiency in Marketing strategies and developing impactful campaigns that yield measurable results.
• Effective Communication and collaboration abilities, coupled with excellent interpersonal and presentation skills.
• Experience in conducting in-depth Research and using data analytics to optimize marketing strategies and improve campaign outcomes.
• Familiarity with tools and technologies relevant to digital advertising and campaign performance tracking.
• Proven track record of successfully managing paid media accounts and achieving target KPIs.
• Organizational and project management skills, with a focus on detail-oriented execution.
• Bachelor's degree in Marketing, Communication, Media Studies, or a related field is preferred.