Growth Marketing & B2B Campaign Strategist

You are a results-oriented Growth Marketing professional with hands-on experience in campaign design, B2B deal generation, email marketing, LinkedIn marketing, and sales navigation tools. Your role involves planning, designing, and executing end-to-end marketing campaigns aligned with revenue and growth targets. You will manage multi-channel campaigns, track campaign KPIs, and optimize performance based on analytics.

Your key responsibilities include:

• Plan, design, and execute end-to-end marketing campaigns (B2B focused)
• Develop campaign strategies aligned with revenue and growth targets
• Manage multi-channel campaigns including email, LinkedIn, and outbound outreach
• Track campaign KPIs and optimize performance based on analytics

In terms of B2B deal generation, you will:

• Generate high-quality B2B leads through targeted outreach
• Build and manage outbound prospecting pipelines
• Collaborate with the sales team to convert marketing-qualified leads (MQLs) into SQLs
• Identify and nurture key accounts for long-term partnerships

For Email Marketing, your tasks will include:

• Design automated email sequences and drip campaigns
• Write compelling, conversion-focused email copy
• Use segmentation and personalization to improve open and response rates
• Monitor email analytics (CTR, open rate, conversion rate)

In LinkedIn Marketing & Sales Navigator, you will:

• Use LinkedIn Sales Navigator for prospect identification and lead targeting
• Execute LinkedIn outreach campaigns (organic + outbound)
• Build brand authority through content-driven LinkedIn strategies
• Track engagement metrics and optimize outreach strategies

Your responsibilities also involve Sales Development & Funnel Management:

• Develop lead qualification frameworks
• Maintain CRM hygiene and track pipeline movement
• Work closely with Business Development and Sales teams
• Improve conversion rates across the marketing funnel

Qualifications required for this role:

• 13+ years of experience in B2B marketing / growth marketing / demand generation
• Proven experience in campaign design and execution
• Strong hands-on experience with LinkedIn Sales Navigator, Email marketing tools, CRM platforms
• Strong understanding of B2B sales funnels
• Data-driven mindset with ability to analyze campaign performance
• Excellent communication and copywriting skills
• Experience in lead scoring and segmentation strategies

Preferred qualifications include:

• MBA in Marketing / Business / Growth Strategy
• Experience working with SaaS / Tech / AI-based companies
• Basic knowledge of performance marketing & paid ads
• Understanding of automation tools and workflow integrations

Key Performance Indicators (KPIs) for this role:

• Number of qualified B2B leads generated
• Campaign ROI
• Email conversion rate
• LinkedIn outreach response rate
• Pipeline contribution to revenue You are a results-oriented Growth Marketing professional with hands-on experience in campaign design, B2B deal generation, email marketing, LinkedIn marketing, and sales navigation tools. Your role involves planning, designing, and executing end-to-end marketing campaigns aligned with revenue and growth targets. You will manage multi-channel campaigns, track campaign KPIs, and optimize performance based on analytics.

Your key responsibilities include:

• Plan, design, and execute end-to-end marketing campaigns (B2B focused)
• Develop campaign strategies aligned with revenue and growth targets
• Manage multi-channel campaigns including email, LinkedIn, and outbound outreach
• Track campaign KPIs and optimize performance based on analytics

In terms of B2B deal generation, you will:

• Generate high-quality B2B leads through targeted outreach
• Build and manage outbound prospecting pipelines
• Collaborate with the sales team to convert marketing-qualified leads (MQLs) into SQLs
• Identify and nurture key accounts for long-term partnerships

For Email Marketing, your tasks will include:

• Design automated email sequences and drip campaigns
• Write compelling, conversion-focused email copy
• Use segmentation and personalization to improve open and response rates
• Monitor email analytics (CTR, open rate, conversion rate)

In LinkedIn Marketing & Sales Navigator, you will:

• Use LinkedIn Sales Navigator for prospect identification and lead targeting
• Execute LinkedIn outreach campaigns (organic + outbound)
• Build brand authority through content-driven LinkedIn strategies
• Track engagement metrics and optimize outreach strategies

Your responsibilities also involve Sales Development & Funnel Management:

• Develop lead qualification frameworks
• Maintain CRM hygiene and track pipeline movement
• Work closely with Business Development and Sales teams
• Improve conversion rates across the marketing funnel

Qualifications required for this role:

• 13+ years of experience in B2B marketing / growth marketing / demand generation
• Proven experience in campaign design and execution
• Strong hands