Dainik Bhaskar - Senior Role/Chief Brand Manager - Print Division

Job Title: Sr. / Chief Brand Manager

Job Location: Bhopal, Madhya Pradesh

About Dainik Bhaskar Group:

• Dainik Bhaskar Group is India's largest news media conglomerate with a strong presence across Print, Digital, and Radio platforms. Its flagship publication, Dainik Bhaskar, is the most widely circulated newspaper in India and the third-largest globally. The group operates 61 print editions in Hindi, Gujarati, and Marathi across 12 states, reaching over 5 million households daily, with a combined readership exceeding 140 million across Print, Digital, and Social media.
• Its digital arm, DB Digital, runs 4 portals and 4 mobile apps in Hindi, English, Gujarati, and Marathi. It is the India's Largest Mobile App in Hindi & Guj In Radio, 94.3 MY FM broadcasts across 44 cities in 7 states, making it the fastest-growing Radio in Tier I and II towns.
• Driven by a fearless commitment to truth and innovation, Dainik Bhaskar continues to empower communities with credible, impactful journalism.

Position overview:

We're searching for an ambitious, creative and Strategic Sr. / Chief Brand Manager to join our Corporate Brand and Product Marketing team. This isn't just a sit-behind-a-desk role.

This is:

• Building India's most trusted media brand every single day
• Driving high-impact Traditional & Digital campaigns
• Design award-winning Impactful Campaigns

This position is part of the Corporate Brand Marketing team and will be based in the Head Office at Bhopal. The incumbent will be responsible for implementing corporate brand strategy for Pan India Campaigns. The incumbent must take complete ownership of the corporate campaigns. He will be required to ideate, plan and effectively execute Brand building properties like reader engagement activities, cause related (CSR) marketing initiatives, Brand events, etc.

Key Responsibilities :

• Design & execute breakthrough brand campaigns and engagement programs
• Lead digital & social media strategy: content, influencers, paid ads (FB, YouTube, Display)
• Partner with editorial & circulation teams to drive brand growth and visibility
• Own the brand style guide and act as the Brand custodian to ensure consistent storytelling across all touch points
• Analyse brand & audience insights to sharpen strategy
• Drive research initiatives (NPS, Brand Track, Consumer Insights. etc)
• Drive the Annual Brand Calander
• Formulate structured campaign briefs with thorough understanding of requirements from cross-functional stakeholders.
• Navigate / co-ordinate with cross-functional departments to on-board the team and seamlessly drive corporate brand campaigns in all our markets.

Key Stakeholders / Relationships:

• Advertising Agency
• National and State Circulation Team
• National and State Editorial Team
• State Brand Teams
• IT / Finance

Work Experience, Skills & Requirements:

• 7-10 years of marketing experience, preferably in the Media / FMCG / FMCD / sector with Exposure to managing Pan-India Brand campaigns.
• A sharp mind with brand instinct + digital muscle
• Knowledge and experience with Meta Ads (Follower growth), YouTube Featured Ads, In-stream Ads, Display Ads, Trending Ads, and leveraging Bloggers/Influencers to create buzz around the brand and influence social signals.
• A team player capable of influencing cross-functional departments and regions where mutual dependencies exist.
• Exposure to Qualitative and Quantitative research.
• Storyteller, collaborator, problem-solver - all in one
• Hungry to build brands that shape culture, not just campaigns
• Comfortable with PPTs & Excel - because great ideas need great presentation & flawless planning.

Why Join Us?

• Work with one of India's most powerful media brands
• Create meaningful impact at national scale
• Own marquee IPs & large-format initiatives
• Fast-tracked leadership grooming
• A team that empowers ownership, creativity & speed

If you breathe brands, think digital, and thrive in action - this is your arena.