Content Lead

We are seeking a Content Lead to join an in-house creative team and bring a stronger creative and storytelling lens to content production. This is a hybrid role that blends strategy, creative planning, and production leadership — ideal for someone who loves shaping stories and ensuring every shoot delivers long-term value across channels.

This role owns the creative thinking behind production: defining what stories to tell, how to tell them, and how captured content should be activated across digital, social, events, and brand platforms.

You won’t be behind the camera day-to-day, but you will lead projects from concept to final asset, ensuring no shoot is ever “just a shoot.”

What You’ll Do

Content Strategy & Planning

• Develop content strategies and creative concepts aligned with brand priorities, campaigns, launches, and key initiatives
• Identify lifestyle storytelling opportunities real-world environments
• Plan content holistically, designing each production to serve multiple outputs across website, social, events, campaigns, and sales tools
• Own scripting and editorial planning, including story arcs and micro-content opportunities

Storytelling & Creative Direction

• Shape narratives through scripts, outlines, and storyboards that guide how content is captured
• Conduct interviews and walkthroughs with human subjects and internal partners to surface authentic stories
• Translate real-world moments into compelling visual and written storytelling
• Present creative ideas clearly and confidently to internal stakeholders

Production Leadership

• Lead creative pre-production: define deliverables, build shot lists, and brief photographers, videographers, and creators
• Provide creative direction during key moments of production (on location or remotely)
• Ensure every shoot captures a full content ecosystem: hero visuals, detail shots, video, behind-the-scenes, and short-form assets
• Continuously look for ways to maximize production value and reduce one-off content creation

Content Activation

• Work with internal creative and marketing teams to translate captured content into assets for campaigns, website, catalogs, presentations, events, and social
• Ensure content is organized, documented, and delivered in formats that make reuse easy
• Connect strategy to execution by clearly defining how and where content will be used

Social Platforms Focus (Instagram & TikTok)

• Own the creative approach for how stories come to life on Instagram and TikTok
• Collaborate closely with a videographer and social executor who handles day-to-day publishing
• Provide strategic direction on formats, narratives, and series development
• Stay current on platform trends and audience behaviour to guide smarter content planning

What You Bring

• 5-8 years of experience in content strategy, creative production, or campaign planning
• Strong storytelling instincts and the ability to shape narratives from real-world environments
• Hands-on experience planning shoots, briefing creatives, and working cross-functionally
• A solid understanding of Instagram and TikTok as storytelling platforms (not just posting channels)
• Excellent project management skills; organized, proactive, and comfortable juggling multiple productions
• A strategic mindset that thinks beyond individual deliverables to long-term content value
• Curiosity for design, spaces, construction, and the people behind the work
• English-first is required

Nice to Have

• Experience developing social-first video series or campaign-driven storytelling
• Familiarity with tools like Frame.io, Airtable, Canva, or basic editing workflows
• Background in design, architecture, home improvement, or B2B storytelling

Work Environment

• Primarily onsite role located just outside Montreal, easily accessible by public transit
• Collaborative, creative team with a strong focus on quality and storytelling
• Opportunity to grow creatively while helping shape a more strategic content engine