VP, Technology

About Affinity

Affinity is pioneering new frontiers in AdTech by building privacy-first advertising infrastructure that helps publishers maximize monetization and enables advertisers to reach the right audiences beyond walled gardens. Operating across 10+ markets in Asia, the US, and Europe, with a team of 500+ professionals, Affinity continues to innovate at scale in the global AdTech ecosystem.

Role: VP – Technology

Location: Mumbai (Malad)

Role Overview The VP – Technology will own the end-to-end technology vision, architecture, and execution for AdTech platforms. This role requires deep experience in DSP/DMP ecosystems , high-scale, low-latency systems , and data-driven advertising platforms , while leading engineering teams to deliver reliable, performant, and future-ready products.

Key Responsibilities

Technology Leadership & Strategy

• Define and execute the long-term technology roadmap aligned with AdTech and affiliate advertising growth strategy.
• Drive architectural decisions for DSP, DMP, tracking, attribution, and optimization platforms.
• Ensure platforms are built for scale, performance, security, and high availability.

Engineering & Platform Ownership

• Lead development of low-latency, high-throughput systems handling real-time ad delivery and data processing.
• Oversee backend and platform engineering using Java, Python, PHP, and modern frameworks.
• Champion cloud-native architecture on GCP, including scalability, cost optimization, and reliability.
• Establish best practices for system design, code quality, CI/CD, observability, and incident management.

AdTech & Data Systems

• Build and evolve DSP/DMP capabilities, including audience segmentation, bidding logic, campaign management, and reporting.
• Partner closely with Product and Data teams on AI/ML initiatives (optimization, fraud detection, targeting, performance prediction).
• Ensure strong data pipelines and real-time analytics for decision-making.

People & Cross-Functional Leadership

• Build, mentor, and scale high-performing engineering teams.
• Work closely with Product, Business, Sales, and Operations to translate business goals into scalable technology solutions.
• Act as a senior stakeholder in executive discussions and technology-driven decision-making.

Required Skills

• 12+ years of experience in software engineering, with 5+ years in a senior leadership role.
• Strong background in AdTech / MarTech, preferably with hands-on exposure to DSP, DMP, or Affiliate Advertising platforms.
• Proven experience building low-latency, high-scale applications.
• Deep expertise in Java and Python; working knowledge of PHP is a plus.
• Experience with cloud platforms (GCP preferred) and distributed systems.
• Solid understanding of system architecture, APIs, databases, caching, messaging, and performance tuning.