Role Overview

The Director of Strategy and Marketing owns how The Embody Lab grows: the revenue-growth strategy and the plan behind it. The role sets the direction, defines the priorities and the experiments, and carries the revenue number, while the Head of Marketing implements the plan in market. It reports directly to the founder and sits as a peer to the Director of Operations.

The primary focus of the role is strategy and revenue ownership: deciding where growth comes from and directing the function that delivers it. Revenue growth here means expanding awareness, building partnerships, and growing the top line.

Engagement Terms

This is a full-time engagement structured as an annual independent contractor relationship, on a twelve-month term, renewable by mutual agreement. The position is fully remote and full time, and represents the contractor's primary professional focus during the term.

What This Role Owns

• Own the revenue-growth strategy and the plan that delivers it, across awareness, partnerships, and top-line growth.
• Read the market, find the opening, and turn it into a direction the team can run.
• Carry the revenue number and own the trajectory against it.

Positioning, packaging, and pricing

• Own positioning, packaging, and pricing direction across the program portfolio.
• Set the message-market fit for the trauma, somatic, and healing audience, with accuracy and care.
• Define the value proposition that the campaigns express in market.

The experimentation and growth roadmap

• Define the experimentation roadmap: the bets worth making, and the order to make them in.
• Set the priorities and the success measures the Head of Marketing tests against.
• Review the results and decide what to scale, hold, or retire.

Partnerships and new revenue lines

• Identify and open new revenue lines, channels, and partnerships.
• Build the senior relationships that carry new growth.
• Pressure-test new bets with small, fast trials before they scale.

Direction of the marketing function

• Set the direction the Head of Marketing implements, and define what success looks like each quarter.
• Hold the strategy reviews with the founder, and translate company goals into the marketing roadmap.
• Align marketing direction with the Director of Operations so growth stays matched to delivery capacity.

Qualifications

• A 10+ year record of owning growth strategy and revenue results at a scaling organization. We will consider less experience, but will expect a success record that matches a person of our requested experience.
• Command of positioning, packaging, and pricing, with the judgment to set direction across a portfolio.
• The ability to design an experimentation roadmap and read results with discipline.
• Experience opening partnerships and new revenue lines.
• Comfort building and directing an execution team with a hands-on approach where you lead by example
• Canada-based and eligible to work as an independent contractor, directly or through a personal services corporation.
• A sincere regard for the subject matter. This work lives where trauma, the body, and healing meet, and the audience deserves marketing that honors that.

What We Offer

• Ownership of the growth strategy and the revenue number, with the authority to lead
• A peer seat to the Director of Operations, and direct access to the founder
• A collaborative and supportive work environment that allows you to succeed

Pay: $10,000.00-$12,000.00 per month

Work Location: Remote