Creative Strategist Company: 1 2 101

Job Type: Full-time

Work Model: On-site (Strictly no remote / freelancers)

Working Days: Monday to Friday | 10:00 AM – 7:00

Salary: As per experience

About Us 1 2 101 is a niche business growth hacking firm specializing in luxury and lifestyle brands. We don’t just build strategies — we execute them to drive tangible brand growth and business impact.

Role Overview We are looking for a Creative Strategist who can combine creative thinking with strong execution. This role involves developing social media strategies, conceptualizing content and campaigns, and ensuring a consistent and impactful brand presence across digital platforms.

You will play a key role in shaping brand narratives, driving engagement, and building communities for both our in-house and client brands.

Key Responsibilities Content Strategy & Creation

Develop and execute content strategies aligned with brand goals and target audience

Create engaging content using tools like Canva ,Photoshop, Illustrator, and Adobe Suite

Write compelling captions and content that complement visuals

Collaborate with internal teams to deliver high-quality outputs

Content Curation & Trend Mapping

Curate relevant content that enhances brand positioning

Monitor competitors and identify content opportunities

Brand & Campaign Strategy

Contribute to overall brand strategy in the digital space

Ideate and plan campaigns, launches, and content themes

Ensure all content aligns with brand voice, positioning, and aesthetics

Work cross-functionally to integrate brand storytelling across channels

Track performance metrics and optimize content accordingly

Content Planning & Calendaring

Create and manage monthly content calendars

Ensure consistency in posting, messaging, and brand identity

Schedule and publish content using relevant tools

Photography & Video Direction

Capture or guide the creation of high-quality visual content

Edit and enhance images/videos to maintain brand standards

Community & Growth

Build and nurture a strong online community

Drive strategies to increase reach, engagement, and brand loyalty

1+ year of experience in Creative Strategy / Social Media roles

~ Proficiency in Canva, Adobe Suite (Photoshop, Illustrator, etc.)

~ Basic knowledge of photography and video editing

~ Creative thinker with attention to detail

~ Note: Availability on Saturdays may be required for content posting and scheduling

If you have a passion for content, creativity, and social media, we’d love to connect.

Be part of a collaborative, execution-focused team and work closely on building brands from the ground up.