About the Role

We are looking for a highly analytical, technically strong, and execution-focused SEO & AI Search Specialist to manage and scale the organic and AI search presence of the global Columbia Machine Group ecosystem across multiple industrial brands, divisions, and international websites.

This is not a basic SEO role. You will think strategically, execute technically, and manage search visibility across North America, Europe, Latin America, and Asia - spanning traditional search engines and AI-driven discovery platforms.

Key Responsibilities

1. Enterprise SEO Strategy & Execution

• Develop and execute a comprehensive SEO strategy across multiple international B2B manufacturing websites.
• Build scalable SEO frameworks covering technical, on-page, content, local, international, and AI search optimization.
• Create SEO roadmaps aligned with business goals, product launches, dealer networks, and lead generation objectives.
• Manage keyword strategies across all business units.
• Optimize for both traditional search engines and AI-driven search ecosystems (AEO / GEO / SGE).

2. Technical SEO

• Perform advanced technical SEO audits across all company websites.
• Identify and resolve: indexing issues, crawl inefficiencies, Core Web Vitals problems, duplicate content, canonicalization, redirect chains, international SEO errors, structured data issues, mobile usability, and JavaScript rendering.
• Implement and manage XML sitemaps, Robots.txt, Schema markup, Breadcrumbs, Hreflang, Faceted navigation controls, and internal linking architecture.
• Coordinate with the developer and conduct QA on all implementations.

3. International & Multi-Brand SEO

• Manage SEO across multiple global domains, subdomains, and country-specific websites.
• Ensure proper international SEO implementation across US, India, Brazil, Poland, UK, and other regional markets.
• Handle multilingual SEO strategies and hreflang management.
• Standardize SEO governance across all group companies while adapting to regional search behaviour.

4. Content Strategy & Optimization

• Conduct B2B keyword research focused on commercial and informational intent.
• Create in coordination with the content writer, detailed content briefs for product pages, industry solutions, blogs, case studies, technical articles, FAQs, and video SEO assets.
• Optimize existing content for rankings, CTR improvement, featured snippets, AI search visibility, and topical authority.
• Build content clusters and internal linking structures around core machinery solutions.
• Develop programmatic SEO strategies for large-scale product catalogue pages.

5. AI Search Optimization (AEO / GEO)

• Optimize websites for AI-generated search experiences, including Google AI Overviews, ChatGPT Search, Gemini, Perplexity, and Bing Copilot.
• Implement structured content strategies for entity recognition and machine readability.
• Monitor brand mentions and discoverability within generative AI search environments.
• Develop zero-click search strategies to maintain brand visibility in AI-dominated SERPs.
• Use LLM visibility tracking tools (e.g., Profound, Otterly.ai, SE Ranking AI tracker) to measure AI search presence.

6. Analytics, Reporting & Performance Tracking

• Monitor SEO KPIs: organic traffic, lead conversions, keyword rankings, crawl health, engagement metrics, revenue attribution, and SERP visibility.
• Build monthly executive dashboards with actionable insights.
• Use data to identify growth opportunities and address performance gaps.
• Track competitor visibility and benchmark against industrial sector peers.

7. Website & CMS Management

• Work extensively with WordPress and enterprise CMS environments.
• Ensure SEO best practices during website redesigns, migrations, new page creation, product launches, and development deployments.
• Collaborate with UI/UX and development team to improve conversion-focused search experiences.

8. Off-Page SEO, Digital PR & Authority Building

• Understanding of backlink analysis, authority metrics, link audits, and off-page SEO best practices.
• Develop link-building strategies through industry publications, trade associations, PR campaigns, dealer/distributor networks, and technical publications.
• Improve domain authority and topical trust across all business units.

Required Skills & Expertise

Technical SEO

• Strong expertise in technical SEO, on-page SEO, off-page SEO, international SEO, local SEO, enterprise SEO, and AI search optimization.
• Deep understanding of crawling & indexing, structured data/schema, site architecture, log file analysis, Core Web Vitals, JavaScript SEO, CSS, HTML, and rendering & crawl budgets.

Tools & Platforms

• Hands-on experience with: Google Search Console, Google Analytics 4, Google Tag Manager, Ahrefs, SEMrush, WordPress, Excel / Google Sheets.
• Familiarity with Screaming Frog, Sitebulb, PageSpeed Insights, Looker Studio, Bing Webmaster Tools, LLM visibility tools such as Profound, Otterly.ai, Notebook LM or equivalent is a strong advantage.

Content & Marketing

• Understanding of B2B industrial buyer journeys and technical content optimization.
• Experience with conversion optimization and lead-generation SEO strategies.
• Ability to collaborate with content writer, designer, and developer effectively.

Preferred Qualifications

• 4–6 years of SEO experience in B2B, manufacturing, engineering, machinery/automation, or digital agencies handling enterprise clients.
• Experience managing multiple websites and international SEO workflows simultaneously.
• Deep knowledge of working with WordPress and enterprise CMS.
• Familiarity with AI-powered SEO workflows, automation tools, and programmatic SEO at scale.
• Experience with industrial or manufacturing websites is highly preferred.
• Basic knowledge of data extraction, log analysis, or SEO automation is a bonus.
• Knowledge of software like Canva, PSD, Figma, InDesign, Premier pro is an advantage.
• Familiarity with Google Ads and paid promotion over different search engines like Bing, Microsoft, google is a strong advantage.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits

• Flexible schedule
• Paid time off
• Provident Fund

Work Location: In person