Marketing Specialist - Ad Creative & SEO Content

About Cloudcure

Cloudcure is a Canadian virtual healthcare platform focused on delivering accessible, evidence-based medical care. We combine technology, clinical expertise, and patient-first experiences to improve health outcomes across Canada.

Were looking for a Marketing Specialist who can own ad creative development and SEO-driven content, helping us increase acquisition, engagement, and conversion across paid and organic channels.

What You willDo

Ad Creative & Performance Marketing

• Develop high-performing ad creatives for Meta, Google, TikTok, and other paid channels
• Write and iterate on ad copy, headlines, hooks, and CTAs based on performance data
• Collaborate with growth and marketing teams to test messaging, creatives, and formats
• Refresh and optimize creative assets regularly to avoid fatigue and improve ROAS
• Translate healthcare concepts into clear, compliant, and compelling messaging

SEO Content & Website Optimization

• Write and optimize SEO-driven blog content, landing pages, and website copy
• Conduct keyword research and align content with search intent
• Improve on-page SEO (headings, meta titles, descriptions, internal linking)
• Support content updates across core service pages and program pages
• Ensure content is accurate, patient-friendly, and aligned with healthcare standards

Cross-Functional Collaboration

• Work closely with product, operations, and clinical teams to ensure content accuracy
• Align ad creative with landing pages to improve conversion rates
• Support campaign launches with cohesive messaging across paid and organic channels

What Were Looking For

• 2-4+ years of experience in digital marketing, content marketing, or growth marketing
• Strong experience writing ad copy that converts
• Solid understanding of SEO best practices and content optimization
• Comfortable working with healthcare or regulated industries (or willing to learn)
• Data-informed mindset: you understand how creative impacts performance
• Strong writing skills with the ability to adapt tone for different audiences
• Experience with tools like Google Search Console, Ahrefs/SEMrush, Meta Ads Manager, or similar (nice to have)

Nice to Have

• Experience in healthcare, wellness, or telehealth
• Familiarity with CRO principles and landing page optimization
• Basic design sense (Canva, Figma, or creative briefing experience)
• Experience working in startups or fast-moving environments

Why Join Cloudcure

• Work on a product that directly improves patient access to care
• High ownership and real impact on growth
• Remote-first, collaborative team
• Opportunity to shape marketing foundations as we scale