Technical Sales Representative-Field Sales Engineer

One of the largest multi-territory rep firms in the U.S. is expanding its Northern California presence and adding a field-facing technical sales professional. With offices spanning the Rocky Mountains to the Pacific, a 50+ year brand, and a line card that includes an In-House Design Firm and Contract Manufacturer, the platform here is fundamentally different. They are rewriting how rep companies operate, they don’t sell components, they sell Solutions and Engineering Services. A mid-May start date is the goal.

TIRED OF SELLING DISCRETE COMPONENTS AT THIN MARGINS?

Their reps sell full engineered solutions including PCB assembly and custom builds, not discrete components. Think a $100 board instead of a $1 resistor at the same commission rate. One of the only rep firms in the U.S. with in-house contract manufacturing and design services under one roof.

WHAT YOU WILL DO

• Own and grow a defined account base of OEM and EMS customers across the NorCal territory
• Conduct regular customer facing visits and maintain 6+ quality appointments per week
• Build and deepen relationships with engineering, purchasing, and operations contacts
• Develop at least 10 active pocket customers within the first year
• Leverage company design services and contract manufacturing to open new doors and grow average selling price

WHAT WE ARE LOOKING FOR

• 5+ years in the electronic component industry; distributor sales, rep firm, or OEM facing role
• Existing NorCal relationship book; the kind where you can pick up the phone today
• Field first mindset; you go to the customer, not the other way around
• Background at Arrow, Avnet, Sager, TTI, Mouser, Master Electronics, or a rep firm strongly valued
• Technical degree a plus but not required; relationships and drive matter more than credentials

THREE PROFILES THAT THRIVE HERE

The best performers tend to fall into one of three categories. First, the technical seller: an engineering background combined with strong organization and commercial instincts. Second, the technical communicator: someone who can translate complexity into customer value without needing to be a natural born salesperson. Third, the organized bulldog: a full relationship book, relentless follow through, and the discipline to run a full territory. All three profiles produce top performers. Drive, relationships, and fit matter more than a polished resume.

WHY THIS ROLE STANDS OUT

• EARNING-OTE $100K to $170K+ with zero ceiling on commissions
• GROWTH-Defined path from field rep to territory manager
• OWNERSHIP-Equity opportunity for territory leadership
• SCALE-Multi-territory mega rep, Rocky Mountains to Pacific
• STABILITY-50+ year brand, family owned, financially sound
• BENEFITS-W2 employee with full benefits package

COMPENSATION STRUCTURE

• Year 1-Base heavy · draw vs. commission- OTE $100K to $120K depending on experience
• Year 2+ - Variable heavy · no ceiling $150K to $170K+ for strong performers
• Leadership-Equity participation-Revenue share and equity for territory managers

THE IDEAL BACKGROUND

We are not looking for a polished resume. We are looking for someone who grew up in the electronic component business, knows the customers, and wants to build something. Whether you came up through distribution, a rep firm, or came from a technical background and found your footing in sales, if you are plugged into the NorCal electronic component market and want a platform with no ceiling and a real equity path, the conversation is worth having.

Interested? Let's connect.

This search is confidential. The company will be disclosed after an initial conversation. The hiring manager has a mid-May start date in mind, so the process is moving quickly. If you are currently in the electronic component industry and open to exploring what a platform like this looks like, reach out directly. Referrals are always welcome and handled with complete discretion.