Public Relations Specialist

Public Relations Specialist responsible for managing brand reputation, building media relationships, and driving consistent external communication. Role focuses on shaping public perception, handling communication strategies, and ensuring the brand maintains a strong and credible presence across platforms.

Role Focus Areas

• Media relations and external communication
• Brand positioning and reputation management
• Content creation for PR and communications

Key Responsibilities

• Develop and execute public relations strategies aligned with brand objectives
• Build and maintain relationships with media, journalists, and industry stakeholders
• Draft press releases, media statements, and official communications
• Manage brand communication across external platforms and channels
• Monitor media coverage and track brand mentions
• Coordinate PR campaigns, events, and announcements
• Handle crisis communication and ensure timely, appropriate responses
• Collaborate with marketing and leadership teams on communication strategies
• Maintain PR reports and analyze communication effectiveness

Expected Outcomes

• Strong and consistent brand presence across media channels
• Positive media coverage and improved brand perception
• Effective communication during campaigns and critical situations
• Well-managed relationships with media and external stakeholders

Core Competencies

• Strong written and verbal communication skills
• Ability to craft clear, compelling, and professional messaging
• Strong networking and relationship-building ability
• Understanding of media landscape and PR practices
• Ability to manage sensitive communication and brand reputation

Experience & Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, or related field
• 2–5 years of experience in public relations or corporate communication roles

Preferred Background

• Experience working with media agencies or PR firms
• Familiarity with digital PR and online brand communication
• Exposure to event coordination and campaign execution