Lead – Brand/Communication & Public Relations

Lead – Brand/Communication & Public Relations

Senior leadership mandate governing corporate equity, omni-channel media investments, and regulatory-aligned reputation frameworks.

Experience: 12 – 15 years

Location: Mumbai

Role Highlights:

Architect the multi-channel asset branding landscape for mutual funds, passives, SIF, and alternate investment structures, managing extensive media networks, high-impact public relations, and sophisticated crisis control desks.

Overview of Leadership Brand Communication Jobs

We are currently processing executive profiles for a premier asset management firm seeking an accomplished brand steward and public relations strategist. Leadership roles within this profile focus deeply on engineering trust and building market positioning across sophisticated stakeholder channels. This placement demands an expert storyteller who can harmonize regulatory frameworks with high-recall retail and institutional outreach programs.

Elite financial brands entrust these responsibilities to visionary leaders capable of steering large agency ecosystems and steering corporate narratives through evolving market conditions. The arriving leader will establish a strong competitive advantage by designing authentic corporate positioning matrices.

Key Responsibilities for Brand Communication Jobs

• Formulate and deploy an extensive corporate brand architecture explicitly aligned with the firm’s long-term business models and financial growth benchmarks.
• Establish definitive positioning models, uniform messaging guidelines, and competitive differentiation for mutual funds, passive schemes, SIF, and alternate products.
• Lead the conceptual execution and media distribution of large-scale Above-the-Line (ATL) and Below-the-Line (BTL) campaigns spanning print, TV, out-of-home (OOH), and experiential activations.
• Coordinate multi-layered media planning investments for New Fund Offers (NFOs), specialized product innovations, and national investor education programs.
• Drive the corporate Public Relations roadmap, managing Tier-1 media interactions, positive press coverage, and executive thought leadership positioning.
• Formulate and govern proactive crisis communication protocols and reputation risk management systems to shield brand equity during market shifts.
• Enforce strict regulatory governance patterns across all outbound publications, ensuring absolute compliance with financial guidelines and advertising codes.
• Direct and evaluate the performance of creative, PR, and media buying agencies while maintaining rigorous tracking structures for marketing budgets and brand health metrics.
• Mentor and expand a high-performing internal brand management team, cultivating a deep corporate culture centered on clear structure, messaging quality, and market impact.

Core Requirements for Brand Communication Jobs

• 12 to 15+ years of progressive professional experience steering enterprise brand building, public relations, or institutional corporate communication units.
• Demonstrated proficiency designing and launching prominent national ATL media campaigns with a thorough knowledge of complex media buying ecosystems.
• Prior domain expertise navigating financial portfolios, asset management operations, banking networks, or highly regulated corporate environments.
• Holding a regular, full-time post-graduate management credential such as an MBA in Marketing, Corporate Communications, Public Relations, or a related vertical.

Why Pursue Strategic Brand Communication Jobs

Stepping into an executive brand governance path within the financial ecosystem provides a prominent avenue to control significant market sentiment and drive corporate visibility. This leadership role positions you at the focal point of market perception and regulatory strategy, offering a direct trajectory toward Chief Marketing Officer (CMO) or Corporate Affairs leadership roles.

Explore More Leadership Opportunities

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Dimensions HRD Jobs

Apply now:

diksha@dimensionshrd.com

Job Type: Full Time

Industry: BankingBFSIFinancial ServicesWealth Management

Functional Area: Content StrategyCorporate CommunicationsDigital Content Marketing

Role: Lead – Content Strategy & Communication

Experience: 7 – 15 Years

Location: Mumbai

Send Resume at: diksha@dimensionshrd.com