Growth & Marketer Director (ONLY FROM EDTECH INDUSTRY)

Job Overview

We are looking for a strategic and result-driven

Growth & Marketing Director

to lead end-to-end growth initiatives, customer acquisition, and brand positioning. The ideal candidate will have strong experience in

EdTech or digital-first businesses

, with a proven track record of scaling revenue, optimizing funnels, and leading high-performing teams.

Key Responsibilities

• Own and drive overall growth strategy across:
• Paid marketing (Google, Meta, YouTube)
• Organic channels (SEO, content, social media)
• Partnerships & affiliate marketing
• Build and optimize end-to-end marketing funnels:
• Lead generation → Nurturing → Conversion → Retention
• Scale customer acquisition while maintaining optimal CAC vs LTV ratio
• Lead and manage cross-functional teams:
• Performance marketing
• Content & social media
• CRM & retention
• Plan and execute high-budget campaigns with strong ROI focus
• Identify new growth opportunities
• New channels
• New markets
• Product-market fit improvements
• Collaborate with product and sales teams to align marketing with business goals
• Implement and optimize marketing automation and CRM systems
• Analyze data and present actionable insights to leadership

Key Requirements

• 7–12 years of experience in growth/marketing roles
• Strong experience in EdTech / SaaS / D2C (EdTech preferred)
• Proven track record of scaling revenue and user acquisition
• Deep understanding of
• Performance marketing
• Funnel optimization
• Customer lifecycle management
• Experience in managing large marketing budgets
• Strong analytical mindset with data-driven decision-making
• Leadership experience managing teams

Preferred Skills

• Experience with tools like:
• Google Analytics, Mixpanel, HubSpot, CRM tools
• Knowledge of
• Conversion Rate Optimization (CRO)
• A/B testing frameworks
• Marketing automation
• Experience in international market expansion

KPIs / Success Metrics

• Customer Acquisition Cost (CAC)
• Lifetime Value (LTV)
• Conversion Rate (Funnel-wise)
• Revenue Growth
• ROI / ROAS
• Lead-to-Customer Conversion Rate

Skills: teams,automation,edtech,customer acquisition,conversion rate,revenue