Senior Marketing Analyst, Software (Remote)

Senior Marketing Analyst, Capital One Software (Remote)

Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major U.S. bank to go "all‑in" on the public cloud. Our flagship products, Slingshot (data cloud optimization) and Databolt (data security), are designed to solve the most complex data management and AI‑readiness challenges.

Core Job Responsibilities: What You’ll Do Act as the primary analytical partner for the Marketing and Sales leadership teams, providing data‑driven recommendations that shape our overall B2B growth strategy. Develop and own the measurement framework for the customer journey for marketing campaigns — from initial brand awareness and lead generation to product trial and conversion. Analyze the efficiency of paid media, content marketing, and ABM (Account‑Based Marketing) programs.

Implement and manage early‑stage multi‑touch attribution (MTA) models to accurately credit value across long, complex B2B sales cycles. Oversee the integration of data between Salesforce, Marketo, Snowflake, and BI tools (Tableau) to ensure a "Single Source of Truth” to track campaign effectiveness. Build and maintain executive‑level dashboards that communicate the "story" behind the numbers for campaign results, making technical findings accessible to non‑technical stakeholders.

Basic Qualifications Bachelor's Degree or Military Experience. At least 5 years of experience in marketing analytics, business analysis, or data science. At least 2 years of experience in people management. At least 2 years of experience with data visualization tools (Tableau, Looker, or Power BI). At least 2 years of experience reporting in Salesforce CRM.

Preferred Qualifications 5+ years of experience in a B2B SaaS or