Content Marketing Manager

TheXMedia is a fast-growing short-form video content agency helping service-based businesses in Canada go viral and convert that attention into real leads. We produce high-impact Instagram and Facebook Reels for clients in real estate, immigration law, business lending, insurance, and auto services, primarily serving South Asian communities across Canada.

We work fast, we work smart, and we take content seriously. Every script we write has a strategy behind it.

The Role

We're hiring a Content Strategist who will own the client relationship and content pipeline from brief to final script.

This is not an editing role. This is not a trend-copying role. This is a strategy-first, client-facing position that sits at the center of everything we produce.

You will be the bridge between our clients and our creative output, managing accounts, scheduling content calendars, leading ideation, and reviewing scripts before they go live.

What You'll Own

Client Management

• Be the day-to-day point of contact for assigned clients
• Run onboarding calls, weekly check-ins, and content review sessions
• Extract stories, expertise, and opinions from clients that can be turned into viral content
• Manage client expectations, feedback cycles, and approvals

Content Scheduling

• Build and maintain monthly content calendars for each client
• Coordinate with the production team to ensure scripts are delivered and reviewed on time
• Keep clients and internal teams aligned on deadlines and priorities

Ideation

• Research each client's industry, audience, and competitive landscape
• Generate fresh content ideas weekly, not trends, but ideas rooted in psychology and positioning
• Identify what will resonate with South Asian diaspora audiences in Canada across verticals like real estate, loans, and immigration

Script Review

• Review scripts written by the team against the client brand voice and platform best practices
• Give precise, actionable feedback, not vague notes
• Ensure every script follows TheXMedia's proven 4-part structure: Hook → Problem/Story → Value/Pivot → CTA
• Catch weak hooks, generic setups, and off-brand language before it reaches the client

You're the Right Fit If:

• You have 1–2+ years in a content agency, with a creator, or managing your own personal brand
• You've written or reviewed talking-head / informative video scripts
• You understand why certain content stops the scroll — not just what looks good
• You're confident managing client relationships independently
• Your written and spoken English is strong and professional
• You understand South Asian communities, culture, or diaspora audiences (asset, not required)
• You want to grow with one company long-term not juggle freelance clients

Why TheXMedia

• Work on content that actually moves the needle for real businesses
• Learn a proven viral system used across 50+ active clients
• Direct mentorship from the founders
• Clear path to Senior Strategist or Team Lead as we scale
• Be part of a tight-knit, fast-moving team that values quality over volume

Language Must - Gujarati, Hindi, English

How to Apply

Send us a short note on your background + any scripts, content calendars, or client work you've done to hr@thexmedia.com | Subject: Content Strategist Application

Pay: $40,000.00-$70,000.00 per year

Ability to commute/relocate:

• Mississauga, ON L4Z 2G7: reliably commute or plan to relocate before starting work (required)

Experience

• Content marketing: 2 years (required)

Language:

• Gujarati (required)

Work Location: In person