Content Marketing Specialist

St. John’s Area | Full-time | Reports to: Vice President, Sales & Marketing

About NetBenefit Software

NetBenefit Software is a growing SaaS company helping resource and energy companies understand, manage, and improve how their operations impact communities and the world around them.

Our platform supports stakeholder engagement, commitments tracking, grievance management, socioeconomic impact tracking, community investment, and reporting. We help teams move away from spreadsheets and disconnected systems so they can better manage relationships, measure impact, meet obligations, and move projects forward in a more equitable way.

We are opening this role to strengthen how we show up in the market through useful content, customer stories, and digital channels. This role will help turn our expertise, customer success, and product value into content that builds trust, educates buyers, and supports our growth.

This is a strong opportunity for a motivated, fast-learning candidate in the St. John’s area who wants to accelerate their career in B2B SaaS marketing. You will gain hands-on experience across content creation, customer storytelling, digital marketing, customer advocacy, and growth while working closely with sales, marketing, customer success, product, and leadership.

About the Role

As our Content Marketing Specialist, you will create and distribute useful, credible content that reaches the right audience and helps build trust in our market.

This is a content-first role. Your main focus will be turning company expertise, customer stories, industry insights, and product knowledge into clear, practical content for our target buyers. Customer advocacy will also be an important part of the role, including customer stories, testimonials, and review programs such as G2.

You will also help make sure our content reaches the right people, performs well, and continues to improve over time through thoughtful distribution and measurement.

You will work closely with sales, customer success, product, and leadership to identify content opportunities, bring fresh ideas, and turn insights from our team and customers into high-impact content across our website, LinkedIn, email, events, customer advocacy programs, and other relevant channels.

This is a builder role. You will help strengthen our content engine, test new ideas, and create work that supports trust, market awareness, and revenue growth.

Key Responsibilities

Content Creation

Write and edit blog posts, LinkedIn posts, email newsletters, guides, templates, case studies, landing pages, customer stories, and industry insights.
Turn internal expertise, customer conversations, product knowledge, and industry trends into clear, useful content.
Create content for different stages of the buyer journey, from awareness and education to evaluation.
Maintain a consistent brand voice across all marketing content.
Help manage the editorial calendar and keep content projects moving from idea to publication.
Apply strong editorial judgment to make content clearer, more concise, more credible, and more useful for our audience.

Customer Advocacy and Reviews

Help identify customer stories, proof points, testimonials, review opportunities, and case study ideas.
Interview customers and internal team members to understand outcomes, use cases, and business impact.
Draft case studies, customer spotlights, testimonials, customer quotes, use cases, and reference stories.
Support the setup and growth of our G2 presence, including profile development, review request coordination, and review tracking.
Turn customer success stories and reviews into content that supports trust, credibility, and buyer confidence.

Content Distribution

Repurpose long-form content into LinkedIn posts, email campaigns, newsletter content, event follow-up content, website updates, and short-form posts.
Support content distribution across organic social, email, website, events, webinars, newsletters, and other relevant channels.
Identify opportunities to get more value from existing content through updates, repackaging, and reuse.
Help ensure every major content piece has a clear distribution plan and is used beyond a single publication moment.

Performance and Process

Track content performance across channels, including website traffic, engagement, email performance, content downloads, customer proof assets, G2 review progress, and content-influenced meetings or opportunities.
Use performance data to recommend improvements to topics, formats, headlines, distribution, and calls to action.
Help improve our content workflow, including planning, drafting, approvals, publishing, distribution, and reporting.
Stay current on content marketing, SaaS marketing, LinkedIn, SEO, AI search/AEO, and B2B buyer behaviour.

What We’re Looking For

1-3 years of experience in content marketing, B2B marketing, SaaS marketing, journalism, communications, or a related role. Relevant internships, co-op experience, freelance work, or strong writing samples will also be considered.
Strong writing and editing skills, with the ability to explain complex topics clearly.
Opportunity to travel up to 15% to attend industry events, support customer engagement, and gain firsthand exposure to the markets and communities we serve.
Experience creating content such as blogs, case studies, newsletters, LinkedIn posts, guides, customer stories, or similar materials.
Ability to turn interviews, notes, customer conversations, and rough ideas into polished content with minimal handholding.
Strong editorial judgment, with the ability to make content clearer, more concise, more credible, and more useful for a B2B audience.
A strong interest in understanding customers, industries, buyer pain points, and business outcomes.
Comfort interviewing subject matter experts, customers, salespeople, and product team members.
A distribution mindset. You understand that content needs to be promoted, repurposed, and used across the business.
Strong project management skills and the ability to manage multiple content projects at once.
Basic understanding of SEO, LinkedIn, website content best practices, and AI search/AEO.
Ability to work independently while collaborating closely with sales, customer success, product, and leadership.
Motivation, curiosity, and a desire to learn quickly in a fast-moving SaaS environment.

Nice to Have

Experience working at a SaaS company, technology company or in resource industry.
Experience writing for B2B audiences.
Experience creating customer stories, case studies, testimonials, customer quotes, or review campaigns.
Familiarity with tools such as Webflow, Canva, Google Analytics, LinkedIn, G2, or similar platforms.
Experience supporting webinars, events, product launches, customer campaigns, or content campaigns.
Basic design or content repurposing skills.

What Success Looks Like

Within the first 6-12 months, success in this role means:

Publish 2-4 substantial content pieces per month, such as blog posts, case studies, guides, templates, newsletters, or industry insights, each tied to a priority audience, campaign, customer story, or product theme.
Repurpose each major content piece into 3-5 distribution assets, such as LinkedIn posts, email snippets, newsletter content, event follow-up content, website updates, or short-form posts.
Create 3-6 customer proof assets, such as case studies, testimonials, customer quotes, use cases, review content, or reference stories that build credibility with prospective buyers.
Set up and grow our G2 presence by completing the profile, building a repeatable review request process, and generating an initial base of 10-20 credible customer reviews within the first 6-12 months.
Track and report monthly on content and advocacy performance, including content output, engagement, website traffic, email performance, customer proof assets created, G2 profile progress, reviews generated, and contentinfluenced meetings or opportunities.

Compensation

Base salary range: $60,000-$80,000 CAD, depending on experience.

How to Apply

Please send your resume, LinkedIn profile, and 2-3 writing samples to Josh.easby@netbenefitsoftware.com
In your application, tell us about a piece of content you created that you are proud of. What was the goal, who was it for, and how was it used or distributed?
Please also include a short note on how you would repurpose one of your writing samples into 2-4 distribution assets across LinkedIn, email, website, customer advocacy, or another relevant channel.