About the Organization:

It is an exciting time at the Capital Area Food Bank (CAFB) as we continue to undertake our mission. We know that creatinglong-termsolutions to food security requires more than meals. It requires education, training, and collaboration. We are seeking people with strong ideas and a passion to come together to address the complex interrelated issues of food security, poverty, and equity. We are expanding in multiple ways: providing food for today and addressing the root causes of hunger by partnering with organizations that provide critical services like job training programs, healthcare,and education. Food has the power to transform lives and move everyone forward. Find out how on our website at capitalareafoodbank.org. Let us discuss how food is at the center of everyone's healthy life!

Description

The MarketingSpecialistis responsible forhelping todevelop and executemarketing plans and projectsthatsupportthe food bank's awareness, engagement, and fundraising goals. Working with individuals across our organization and wider community, this rolecontributes to the success of key initiatives bybothsupportingandmanaginghigh-profile brand and issue awareness efforts like PSA campaigns,co-brandingwith our nonprofit partners,promoting the food bank's resources to our neighbors who may need them,ensuringbrand uniformityacrossan array ofpublic-facingmaterials,and more.

Essential Functions:

Brand Marketing

• SupportDirector of Marketing in developing resources and campaigns to raise brand and issue awareness as well as affinity among key audiences
• AssistDirector of Marketingwith advancing strategic initiative of organizational brand refresh, including collecting and cataloguing existing public-facing materials forupdating, rolling out changes to staff, etc.
• Leadthe creation and deployment of strategies, tactics and resourcessuch as brand toolkits and co-promotionalassetstoelevatethe food bank brand via its local partner network
• Managebranding efforts through the food bank's owned properties,such asvehicle wrapping and food distribution sites
• Own campaign and advertising results tracking -requesting and compiling metrics frommedia partners, fundraising team, and communications colleagues- toshape into actionable insights with Director of Marketing
• Support social mediainfluencer marketing efforts with communications team, partnering onprospecting and engagement execution

Program Marketing

• Supportthedevelopment and execution ofmarketingplans toconnect food bank resources with neighbors who need them
• Manageselectprogrammatic marketing initiatives, including theorganization's annual free summer meals forkidscampaign
• Produceprogrammarketing materials, from ideation to delivery, includingthroughcopywriting andbasic graphic design work in Canva
• Support theprospecting,recruitment, stewardship, and execution of community partnershipswith other local organizations (i.e.the library)to market the food bank's resources andbrand
• Assistin building internal brand review processesfor public-facing collateral from program team colleagues;own reviewand revision ofsaid collateralto ensure quality as well as adherence to design guidelines and brand standards
• Partner with Director of Marketing on the development ofpublic-facingcollateral templates andsupport colleagues in their use

Miscellaneous

• Managethe creation and production of branded promotional materials (t-shirts and other giveaways) and physical marketing materials (including banners, interior signage, etc.) for marketing activities as needed
• Serve as point for various vendor relationshipsincludingprint, design,production, and more
• Executemarketing activities for major events and food drives as needed
• Perform other duties as assigned

Requirements

• College degree in related field or;
• 3+ years of professional experience in marketing, fundraising or events
• Proficiency in Microsoft Office software

Preferred Qualifications

• Strong project management capabilities, including the ability to effectively use available tools and technology to keep all deliverables on track and all stakeholders informed of progress
• Highly organized and efficient; with the ability to prioritize and get things done on schedule and work under pressure to meet multiple tight deadlines
• Strong interpersonal skills and respect for priorities and work pressures of colleagues and funders
• Solid professional writing skills marked by the ability to communicate key points in a clear and compelling manner
• Capacity to analyze data and use it in the decision-making process
• Ability to work independently as well as collaboratively in a team
• Demonstrated initiative and creativity
• Ability and experience with design software such as Canva a plus
• Commitment to the CAFB’s mission and team values
• Requires standing, sitting, typing, and occasional movement of promotional material items and boxes

Physical Demands/Working Conditions:

• Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
• Required to speak and listen effectively, both in person and over the phone.

Reporting:

• Reports to Director, Marketing

Application Process:

• Interested applicants must submit a cover letter and resume. Applications will be reviewed on a rolling basis.

Please Note: We do not accept walk-in applications or in-person status updates for any positions. All applicants must apply online. We kindly ask that applicants do not call/email/or show up in person to inquire about application status. To check the status of your application, please log in to your personal Paycom application account. Our HR team will contact you directly if you are selected for the next step in the hiring process.

Compensation

• $58,900 - $75,800 per year

Schedule:

• Hybrid with three days in office and two days working remotely
• Regular work hours are Monday through Friday from 9am to 5:00pm; with weekends or extended hours for special events

NOTE: Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

We Offer: At Capital Area Food Bank, we understand that great people make a great organization. We value our people and offer employees a broad range of benefits including competitive compensation and benefits, free onsite parking, complimentary shuttle to metro (DC office), professional development, growth, and fun work in a diverse environment.