Associate, Media Planner- Hispanic Media

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

The Associate will assist in the development of strategic multimedia plans and marketing recommendations, with a focus on the multicultural (US Hispanic) segment. Work with the team in all phases of the planning process, including research, creation, implementation, and stewardship.

Responsibilities

• Work collaboratively with multiple groups both internally and externally
• Utilize research and planning tools to help generate and support media plan strategies
• Conduct thorough QA of data and workstreams, meticulously reviewing outputs and processes to ensure accuracy
• Oversee project workflows by organizing team deadlines, planning logistics, updating decks, managing data entry and pulls, and ensuring all processes and procedures are followed for successful execution
• Develop media knowledge that includes:

Evaluating media research data

Developing points of view

Understanding systems applications

Understanding various media channels and their applications against client strategies/goals

Understanding the media landscape and partners

Managing budgets and maintaining client media activity flowcharts in system

• Represent Canvas Worldwide professionally with clients and industry
• Consistently meet deadlines and communicate effectively with team members and stakeholders
• Have an intimate knowledge of the client’s brand and product details, KPI’s, etc.
• Maintain organized documentation to ensure record keeping and information is easily accessible and retrievable
• Proactively monitor emerging trends, cultural shifts, and audience behaviors—leveraging social media and influencer insights to ensure our marketing strategies remain innovative, relevant, and authentic

Who you are

• You thrive on a team, can meet tight deadlines, and can juggle multiple tasks simultaneously.
• You are comfortable using Microsoft Excel and Power Point. You’ll use spreadsheets to perform math calculations and percentages to create understand data and create results.
• You want to work in a collaborative world of creativity and analytics.
• You have a basic understanding of consumer behavior, and you want to spend your days influencing the way brands and consumers interact
• You have an interest or passion for the Hispanic multicultural segment
• You enjoy managing projects and/or processes and taking on new opportunities
• Experience developing and presenting your thoughts and ideas
• Proven ability to work independently and as a part of a team
• Marketing Internships highly preferred