Digital Performance (Paid Media) Manager - (12-Month Contract)

🚀 Join Our Team as a Digital Performance Manager! 🚀

Why This Role Matters

As our Digital Performance Manager, you won’t just run ads. You’ll architect the full-funnel strategy that connects in-market shoppers with the vehicles they want, across every major digital channel.

This is a 12-month contract covering a maternity leave, with a genuine path to a permanent position for the right candidate. It is a full-scope, high-visibility role with direct impact on revenue. You will own a meaningful media budget, partner directly with dealership teams, and have the autonomy to test, learn, and scale what works. If you are a marketer who thrives on connecting well-optimized campaigns to real business outcomes, we want to hear from you.

What You'll Own

Strategy & Budget

• Lead channel strategy across Paid Search, Paid Social, Display, and Online Video - setting the direction for how we reach, engage, and convert automotive shoppers at every stage of the funnel.
• Build and manage channel forecasts and budget allocations, with full accountability to reallocate spend quickly when the data tells you to pivot.
• Contribute to Email, Digital Referral, and CRO initiatives, collaborating with specialists to ensure a cohesive customer journey from first click to showroom visit.

Execution & Optimization

• Partner with dealers and internal marketing teams to align media buying with local market conditions, inventory levels, and seasonal opportunities.
• Develop high-performing ad copy, creative concepts, and landing page experiences that improve lead quality and cost efficiency.
• Track and communicate key performance metrics - including Budget Pacing, New Customer Acquisition, ROAS, and Sales Volume - turning raw data into clear, actionable insights for both marketing and dealership stakeholders.

Testing & Growth

• Design and maintain a structured experimentation roadmap: A/B creative tests, incrementality studies, audience expansion trials, and spend-scaling experiments that compound performance gains over time.
• Evaluate emerging channels, ad formats, and martech tools to uncover incremental audiences and inventory before competitors do.
• Build a culture of intellectual curiosity on the team, where testing is the default and every assumption has a number next to it.

Leadership & Culture

• Mentor and develop team members, fostering an environment built on open feedback, shared accountability, and meaningful opportunities for professional growth.
• Translate complex performance data into plain-language recommendations that dealer teams and senior leadership can act on with confidence.

Must-Haves

• 3-5 years of direct, hands-on experience in performance or growth marketing agency, in-house, or consulting
• Deep platform expertise across Google Ads (Search, Shopping, Performance Max) and Meta Ads (Facebook, Instagram), including campaign architecture, bidding strategies, and audience segmentation
• Strong working knowledge of Google Analytics 4 and Google Tag Manager, including event setup, conversion tracking, and attribution modelling
• Advanced proficiency in Excel or Google Sheets, including pivot tables, complex formulas, and reporting models
• Fluency in CPA, CPC, CPM, ROAS, and TCPA with the strategic judgment to know which metrics to optimize for at each stage of the funnel
• The ability to move between big-picture strategy and granular campaign execution with equal strength
• Exceptional communication skills-equally effective presenting a media plan to dealer principals as discussing attribution models with your analytics team

Nice-to-Haves

• Experience managing large-scale consumer marketplaces or high-traffic digital brands with significant media budgets
• Familiarity with both organic and paid acquisition channels, including SEO, content marketing, and organic social
• Exposure to automotive retail, dealership marketing, or similarly complex multi-location business models
• A track record of building and scaling experimentation programs from scratch

Why CanadaOne Auto

At CanadaOne, digital performance is a core growth driver, and the people behind it are valued accordingly.

• Competitive compensation. A strong base salary plus performance-based bonuses that directly reward results, benchmarked regularly against market.
• Real professional growth. We invest in conference attendance, certifications, mentorship, and an education reimbursement program to support your continued development.
• Comprehensive benefits. Health and dental coverage, designed to support you and your family.
• Autonomy with support. The freedom to make strategic decisions, backed by leadership that values informed risk-taking and trusts its team to deliver.
• Impact you can measure. A direct line from your campaigns to vehicles sold and customers acquired-results that are visible across the business.
• A path to permanent. This begins as a 12-month maternity leave contract, but strong performers have a real opportunity to transition into a full-time role as the team continues to grow.

Ready to drive success with us? Apply now!