As an Account Manager - Digital (Social Media) at Burson India in Mumbai, your role will involve leading campaigns that encompass short and long form content across various digital platforms. You will be responsible for campaign and content planning, content review, and campaign analytics.

• *Key Responsibilities:**
• Help plan the digital & internal communications content for various programs, events, and projects.
• Assist in planning social media content and campaigns with the account team, including copywriters, designers, and media buyers.
• Contribute to the development of newsletters, websites, and other communication products.
• Distill work from research and practice into accessible language for content creation.
• Collaborate with multiple teams to identify engaging stories for internal and external stakeholders.
• Ensure consistency in tonality of content across different channels.
• Stay updated on social media trends and cultivate relationships with key influencers and community contacts for channel optimization.
• Utilize data and analytics to provide content recommendations.
• Prepare regular reports on content performance on various platforms.
• Occasional travel may be required for out-of-town events and projects.
• *Qualifications Required:**
• 4+ years of work experience in content writing, social media, and digital marketing.
• Graduation/post-graduation in Marketing, Communication, or Public Relations.
• Strong familiarity with the use of Generative AI tools in communications programs for planning, research, ideation, and content creation to drive relevance and efficiency.
• Ability to manage multiple tasks simultaneously with multiple stakeholders.
• Effective communication skills, including written, oral, and presentation skills.

In addition, Burson embeds proprietary AI tools into the marketing workflow to enhance intelligence and performance. They apply these tools to competitor research, content development, campaign performance analysis, and audience strategy for faster and more informed marketing decisions. Moreover, staying updated on social media trends and building relationships with key influencers and community contacts are crucial skills for success in this role. As an Account Manager - Digital (Social Media) at Burson India in Mumbai, your role will involve leading campaigns that encompass short and long form content across various digital platforms. You will be responsible for campaign and content planning, content review, and campaign analytics.

• *Key Responsibilities:**
• Help plan the digital & internal communications content for various programs, events, and projects.
• Assist in planning social media content and campaigns with the account team, including copywriters, designers, and media buyers.
• Contribute to the development of newsletters, websites, and other communication products.
• Distill work from research and practice into accessible language for content creation.
• Collaborate with multiple teams to identify engaging stories for internal and external stakeholders.
• Ensure consistency in tonality of content across different channels.
• Stay updated on social media trends and cultivate relationships with key influencers and community contacts for channel optimization.
• Utilize data and analytics to provide content recommendations.
• Prepare regular reports on content performance on various platforms.
• Occasional travel may be required for out-of-town events and projects.
• *Qualifications Required:**
• 4+ years of work experience in content writing, social media, and digital marketing.
• Graduation/post-graduation in Marketing, Communication, or Public Relations.
• Strong familiarity with the use of Generative AI tools in communications programs for planning, research, ideation, and content creation to drive relevance and efficiency.
• Ability to manage multiple tasks simultaneously with multiple stakeholders.
• Effective communication skills, including written, oral, and presentation skills.

In addition, Burson embeds proprietary AI tools into the marketing workflow to enhance intelligence and performance. They apply these tools to competitor research, content development, campaign performance analysis, and audience strategy for faster and more informed marketing decisions. Moreover, staying updated on social media trends and building relationships with key influencers and community contacts are crucial skills for success in this role.