Overview

Bowtie Media is a boutique digital marketing agency focused on premium and luxury brands.

We are looking for a contract Paid Media & HubSpot Specialist to support high-performing Meta campaigns and Google Ads (search-focused) along with lead tracking across multiple national brands.

This is not a high-volume eCommerce role. Our work focuses on brand storytelling, dealer networks, and high-consideration purchase journeys.

What You’ll Be Working On

• Managing Meta (Facebook/Instagram) campaigns across full funnel:
• Traffic (Landing Page Views)
• Retargeting (video views, site visitors, engagement)
• Conversion (lead generation, dealer intent)
• Supporting campaign structure and audience strategy across:
• Top markets (Comscore-style targeting)
• High household income segments
• Collaborating on creative testing (static, carousel, video)
• Supporting Google Ads campaigns focused on high-intent search traffic
• - Brand + non-brand keyword strategy
• - Dealer/location-based searches
• - High-consideration product queries

Key Responsibilities

• Build, manage, and optimize Meta ad campaigns
• Develop and refine retargeting audiences (30/60/90 day windows, video engagement, site traffic)
• Monitor performance metrics including CPM, CTR, CPC, and Cost per LPV/Lead
• Support Meta Pixel + HubSpot tracking integration
• Assist with event mapping (Lead, Submit, Download) inside HubSpot
• Identify and troubleshoot tracking gaps between Meta and HubSpot
• Provide clear, actionable weekly performance insights
• Manage and optimize Google Search campaigns (no heavy display/PMax focus required)
• Conduct keyword targeting focused on high-intent and brand-driven queries
• Align Google Ads performance with Meta campaigns to support full-funnel strategy

Requirements

• 5+ years of experience managing paid social campaigns (Meta required)
• Hands-on experience with HubSpot (event tracking, attribution, or integrations)
• Experience with high-consideration or luxury brands
• (appliances, home design, real estate, or similar preferred)

You Should Understand

• How to structure a full-funnel Meta campaign (TOF → Retargeting → Conversion)
• Retargeting strategies using:
• Video views
• Website visitors
• Social engagement
• Conversion tracking limitations (iOS, pixel discrepancies, attribution windows)
• The difference between cheap traffic and qualified leads

Nice to Have

• Experience targeting high-income audiences (HHI segments)
• Experience working with dealer networks or distributor-based brands
• Agency experience

Compensation

• $25–$30/hour depending on experience
• ~10–20 hours per week to start
• Opportunity to expand as media spend increases

Why This Role is Different

• Work on premium, design-forward brands
• Focus on lead quality and intent, not just volume
• Direct collaboration with agency leadership
• Opportunity for long-term growth as client budgets scale

Pay: $25.00 - $30.00 per hour

Application Question(s):

• Describe how you have used HubSpot alongside paid media campaigns. Specifically, how did you track leads from ads and ensure the data aligned with platforms like Meta or Google Ads?

Work Location: Remote