Associate Manager Brand Communication and Social Media Management

As a Global Communication and Social Media Specialist at MDForLives, your role will involve enhancing the brand presence, engagement, and partnerships of MDForLives by leveraging your strong pharma background. You will be responsible for driving strategic brand collaborations and tie-ups with offline Self-Help Groups, Patient Advocacy Groups, Medical Communities, and Doctors Groups across global cities to boost brand recognition and grow the healthcare panel.

• *Key Responsibilities:**
• Develop and execute a strategic brand communication plan for Healthcare Professionals, Allied Healthcare Professionals, and Patients across global markets.
• Craft and optimize medical and healthcare-focused content for social media, blogs, newsletters, and marketing campaigns.
• Manage MDForLives brand voice and messaging to establish trust and thought leadership among healthcare professionals and patient groups.
• Lead social media strategy for platforms like LinkedIn, Twitter, Facebook, and Instagram, focusing on medical professionals and patient advocacy.
• Monitor conversations and trends within the medical, pharma, and patient communities, ensuring real-time engagement and issue resolution.
• Identify and establish partnerships with global offline Self-Help Groups, Patient Advocacy Groups, Doctors Groups, and Allied Healthcare Professionals Groups.
• Develop partnership models to increase MDForLives brand awareness and credibility in the healthcare industry.
• Align branding efforts with MDForLives panel growth strategy, ensuring an increase in HCPs, AHPs, and Patients signing up for surveys.
• Analyze and optimize branding initiatives for better engagement and conversion rates.
• Monitor brand performance metrics, engagement rates, and campaign ROI using social media analytics and marketing tools.
• *Required Qualifications & Skills:**
• 2-3 years of experience in Pharma, Healthcare, or Life Sciences marketing/communications.
• Strong understanding of medical and healthcare terminologies used in HCP, AHP, and patient surveys.
• Proven experience in brand communication, social media strategy, and content marketing within the healthcare industry.
• Experience in building partnerships with healthcare-related communities, organizations, or advocacy groups.
• Excellent written and verbal communication skills with a deep understanding of medical content marketing.
• Familiarity with compliance and regulatory considerations for healthcare marketing and communications.
• Ability to manage multiple projects, work cross-functionally, and drive brand initiatives across different regions.
• Hands-on experience with social media management tools, analytics, and digital marketing strategies.
• *Preferred Skills & Additional Requirements:**
• Experience in global brand positioning in the healthcare or pharma sector.
• Ability to collaborate with Key Opinion Leaders (KOLs) and Medical Influencers.
• Event management experience for healthcare conferences, patient summits, or medical webinars.
• Basic understanding of SEO, PPC, and paid media campaigns for healthcare brands. As a Global Communication and Social Media Specialist at MDForLives, your role will involve enhancing the brand presence, engagement, and partnerships of MDForLives by leveraging your strong pharma background. You will be responsible for driving strategic brand collaborations and tie-ups with offline Self-Help Groups, Patient Advocacy Groups, Medical Communities, and Doctors Groups across global cities to boost brand recognition and grow the healthcare panel.
• *Key Responsibilities:**
• Develop and execute a strategic brand communication plan for Healthcare Professionals, Allied Healthcare Professionals, and Patients across global markets.
• Craft and optimize medical and healthcare-focused content for social media, blogs, newsletters, and marketing campaigns.
• Manage MDForLives brand voice and messaging to establish trust and thought leadership among healthcare professionals and patient groups.
• Lead social media strategy for platforms like LinkedIn, Twitter, Facebook, and Instagram, focusing on medical professionals and patient advocacy.
• Monitor conversations and trends within the medical, pharma, and patient communities, ensuring real-time engagement and issue resolution.
• Identify and establish partnerships with global offline Self-Help Groups, Patient Advocacy Groups, Doctors Groups, and Allied Healthcare Professionals Groups.
• Develop partnership models to increase MDForLives brand awareness and credibility in the healthcare industry.
• Align branding efforts with MDForLives panel growth strategy, ensuring an increase in HCPs, AHPs, and Patients signing up for surveys.
• Analyze and optimize branding initiatives for better engagement and conversion rates.
• Monitor brand performance metrics, engagement rates, and campaign ROI using social media analytics and marketing tools.
• *Required Qualifications & Skills:**
• 2-3 years of experience in Pharma, H