Brand Strategist

About the Role

We are seeking a strategic thinker with a passion for building brands that drive measurable business outcomes. The Brand Strategist will play a key role in developing insight-driven strategies that inform creative, media, and messaging across integrated marketing campaigns. This role bridges data, consumer behavior, and storytelling to deliver impactful, performance-oriented brand solutions.

Key Responsibilities

• Develop brand and communications strategies grounded in data, insights, and market analysis
• Lead audience segmentation, persona development, and customer journey mapping
• Translate business objectives into clear, actionable creative briefs
• Partner with creative, media, and analytics teams to ensure strategic alignment across campaigns
• Conduct competitive analysis, market research, and trend identification
• Synthesize data and insights into compelling narratives and client presentations
• Support campaign planning, messaging frameworks, and go-to-market strategies
• Monitor campaign performance and optimize strategy based on results

Qualifications

• Bachelor’s Degree in Marketing, Advertising, Communications, or related field
• 2-5+ years of experience in brand strategy, account planning, or related role (direct marketing agency experience preferred)
• Strong understanding of consumer behavior, brand positioning, and integrated marketing
• Experience working across digital, media, and performance marketing channels
• Excellent analytical, storytelling, and presentation skills
• Ability to translate complex data into clear, actionable insights
• Collaborative mindset with experience working cross-functionally

Preferred Experience

• Experience in direct-to-consumer or performance-driven marketing environments
• Familiarity with tools such as Google Analytics, audience research platforms, and CRM data

What Success Looks Like

• Development of clear, differentiated brand strategies that drive measurable growth
• Strong partnership with creative and media teams resulting in cohesive, high-performing campaigns
• Ability to influence clients and internal stakeholders through insight-driven thinking
• Consistent delivery of strategic work that leads to improved campaign performance and business outcomes

Why Join Us

• Opportunity to work on high-impact, performance-driven campaigns
• Collaborative, fast-paced agency environment
• Direct exposure to senior leadership and clients
• Growth opportunities within a leading marketing and advertising organization