PR & Influencer Manager

Job Title: PR & Influencer Manager

Location: Mumbai (Work from Office – 5 Days)

We’re looking for a PR & Influencer Manager who can drive brand visibility through ideas, relationships, and culture. This role blends strategic PR thinking, influencer collaboration, and creative storytelling with a strong understanding of social media to build meaningful brand narratives and consistent media presence.

If you’re someone who builds strong relationships, spots the right storytelling opportunities, and can turn ideas into impactful coverage and influencer-led campaigns, this role is for you.

On Any Given Day, You Might:

• Build and nurture strong relationships with media, journalists, influencers, and brand teams
• Develop PR and influencer campaign strategies grounded in audience, market, and cultural insights
• Collaborate with internal creative and social teams to develop impactful PR narratives, pitch notes, influencer briefs, and communication strategies
• Identify opportunities for media visibility, influencer collaborations, and social amplification for brands
• Project manage PR and influencer campaigns from ideation to execution and post-campaign reporting
• Develop KPI frameworks aligned to client business goals and track campaign success
• Manage influencer coordination, content timelines, budgets, and campaign milestones
• Maintain strong relationships with key media, influencers, and industry stakeholders
• Support integrated campaigns across PR, influencer, creative, and social teams
• Stay updated on trends across media, influencer marketing, pop culture, and social platforms
• Represent the agency at industry events, media interactions, influencer meets, and networking forums
• Support billing accuracy, vendor coordination, and campaign profitability
• Lead, mentor, and guide junior team members or executives

On Any Given Day, You Might:

• 4–6 years of experience in Public Relations and Influencer Marketing within a creative/digital/PR agency
• Strong network across media, journalists, influencers, and PR ecosystems
• Proven experience managing end-to-end PR and influencer campaigns
• Strong understanding of media outreach, influencer marketing metrics, and social media platforms
• Experience working with micro and macro influencers across different industries
• Excellent communication, writing, presentation, and storytelling skills
• Ability to think beyond execution and contribute to ideas, culture-driven narratives, and brand storytelling
• Up to date with trends, pop culture, media landscape, and influencer ecosystems
• Strong negotiation, relationship management, and stakeholder coordination skills
• Leadership mindset with the ability to mentor and guide team members
• Proactive, confident, and relationship-driven approach.

Skills: influencer,campaigns,public relation,networking,influencer marketing