Community Engagement and Social Media Assistant

Company Description

Black Mentorship Inc. (BMI) is a Canadian-registered charitable organization dedicated to empowering Black professionals, youth, and entrepreneurs across Canada. Through a unique, structured mentorship model, BMI connects individuals at every stage of their professional journey with industry leaders and subject-matter experts, fostering leadership, equity, and career advancement through mentorship, education, and skills-building.

About the Role

BMI is seeking a creative, motivated, and socially savvy Community Engagement & Social Media Assistant to strengthen and grow our digital presence across all major platforms this Summer for 8 weeks. This is a high-impact, hands-on role where ideas are valued, content reaches real audiences, and contributions directly support a mission that matters.

Key Responsibilities

Community Engagement

· Monitor and respond to comments, messages, and inquiries across Instagram, Facebook, LinkedIn, Twitter/X, and other relevant platforms in a timely and professional manner

· Foster meaningful, positive interactions that strengthen BMI's relationships with its online community

· Address community questions, feedback, and concerns with care, consistency, and professionalism

Content Creation & Management

· Collaborate with the marketing team to develop and curate high-quality, on-brand content across all social channels

· Maintain a consistent daily posting schedule to ensure timely and strategic content delivery

· Produce visually compelling posts, including graphics, short-form video, and captions designed to drive engagement and community growth

Growth & Strategy

· Support the development and execution of social media strategies aligned with BMI's organizational goals and brand identity

· Monitor key performance metrics, including engagement rates, reach, impressions, follower growth, and campaign outcomes

· Recommend and implement tactics to expand BMI's audience, increase interactions, and strengthen brand loyalty

Monitoring & Reporting

· Track social media trends, competitor activity, and industry developments to surface new engagement and growth opportunities

· Prepare and deliver clear, actionable weekly performance reports with insights and strategic recommendations

· Identify potential influencers, community advocates, and strategic partners who can amplify BMI's mission and reach

Collaboration

· Work closely with the marketing and content teams to ensure all social media activities align with BMI's broader brand objectives and campaign calendar

· Contribute to the planning and promotion of digital campaigns supporting BMI events, program launches, and community initiatives

Qualifications

Skills & Competencies

· Demonstrated passion for social media, digital storytelling, and community-driven communication

· Strong written and verbal communication skills with a high standard of professionalism and attention to detail

· Familiarity with social media management platforms such as Hootsuite, Buffer, or Sprout Social

· Experience with content creation tools including Canva, CapCut, Adobe Express, or similar platforms

· Ability to manage multiple priorities independently in a fast-paced, mission-driven environment

· Sound understanding of social media trends, influencer marketing strategies, and community-building best practices

· Creative thinker with strong organizational capabilities and a results-oriented mindset

Education & Experience

· Currently enrolled in or a recent graduate of a post-secondary program in Marketing, Communications, Public Relations, or a related discipline (preferred)

· Prior experience managing social media accounts for an organization, brand, club, or student group is considered a strong asset

What the Successful Candidate Will Gain

BMI is committed to equipping the next generation of professionals with the digital skills, tools, and experience needed to thrive in today's rapidly evolving workplace. This role offers meaningful, structured exposure to:

· Social Media & Digital Marketing: Plan, schedule, and evaluate content using industry-standard platforms such as Hootsuite, Buffer, Sprout Social, and Meta Business Suite. Build fluency in social analytics — engagement rates, reach, impressions, and follower growth — to support data-informed strategy

· Content Creation & Visual Design: Develop graphics, short-form video, and branded visual content using Canva, CapCut, and Adobe Express. Apply best practices in digital branding, visual communication, and storytelling across formats

· AI & Workflow Automation: Leverage AI-powered tools to support content ideation, caption drafting, trend analysis, and post optimization. Develop a practical understanding of how AI enhances workflow efficiency while preserving authenticity and brand voice

· Data Analytics & Performance Reporting: Generate and present weekly performance reports using digital dashboards and analytics platforms. Build the ability to interpret data, recognize patterns, and translate findings into clear, actionable recommendations

· Collaboration & Digital Productivity: Work across tools such as Slack, Trello, Asana, Google Workspace, and Zoom. Strengthen habits in digital organization, remote collaboration, and project coordination

· Foundational AI Literacy: Understand how algorithms influence content visibility on social platforms, explore the ethical dimensions of AI use — including bias, privacy, and representation — and learn how to apply AI responsibly in a professional communications context

Job Types: Seasonal, Casual

Contract length: 8 weeks

Pay: $17.60 per hour

Expected hours: 37.5 per week

Work Location: In person