Senior Marketing Specialist (Marketo & Lifecycle)

Our client is looking for a Senior Marketing Specialist (Marketo & Lifecycle) with 8–10+ years of experience in email and lifecycle marketing. The ideal candidate will own and execute scalable nurture programs, segmentation strategies, and performance-driven campaigns using Marketo. This role requires a strong collaborator who can partner cross-functionally, optimize campaign performance, and mentor junior team members.

Job Brief:

• Help own and execute client’s email marketing and lifecycle strategy using Marketo
• Build, manage, and optimize nurture programs, trigger-based campaigns, and batch email sends
• Develop segmentation strategies to support personalization and audience targeting
• Partner with stakeholders to translate campaign requirements into scalable Marketo programs
• Ensure high-quality execution of email campaigns including QA, testing, and deployment
• Analyze email and lifecycle performance to identify optimization opportunities
• Mentor junior team members and promote operational excellence

Responsibilities

• 8–10+ years in Marketing Operations, Email Marketing, or Lifecycle Marketing roles
• Deep hands-on expertise in Marketo (Adobe Marketo Engage)
• Proven experience building and scaling email nurture programs and lifecycle campaigns
• Strong understanding of segmentation, personalization, and engagement strategies
• Experience diagnosing lifecycle gaps, scoring issues, and campaign performance challenges

Requirements

Technical Skills:

• Advanced knowledge of Marketo program architecture, smart campaigns, tokens, and segmentation
• Strong understanding of email deliverability, testing, and performance optimization
• Familiarity with Salesforce for campaign visibility and reporting

Analytical & Strategic Skills:

• Strong analytical mindset with ability to translate data into actionable improvements
• Experience with funnel metrics, engagement scoring, and lifecycle reporting
• Ability to identify systemic issues and implement scalable solutions

Leadership & Collaboration:

• Experience working cross-functionally with Marketing, RevOps, and Sales teams
• Strong communication skills and ability to manage multiple stakeholders
• Proven ability to lead projects and influence without direct authority

Preferred Qualifications

• Experience in B2B SaaS or high-growth technology environments
• Familiarity with tools such as 6sense and Salesforce
• Experience supporting global lifecycle programs and regional campaign nuances