Manager, Content Marketing

Bed Bath & Beyond Canada is entering a bold new chapter and we’re building the founding team that will define what this iconic brand becomes next. This is a rare, career-defining opportunity to help create, launch, and scale a national retail platform from the ground up, with the backing of one of Canada’s most respected retail companies.

Reporting to the President, Bed Bath & Beyond, the Manager, Content Marketing will support Bed Bath & Beyond Canada’s marketing efforts by crafting compelling marketing strategies that support the elevated brand identity of Bed Bath & Beyond Canada, while also highlighting our value proposition and supporting our customer journeys.

You’ll work in a multi-faceted role by managing and coordinating the content creation process with the goal of delivering consistently high-quality content that performs across our various marketing channels, including Meta, TikTok, YouTube, Google Display, and Out-of-Home.

You portfolio is required – please add it to your application (link or PDF).

In This Role You Will

Establish content marketing strategies that help to support Bed, Bath & Beyond Canada’s brand identity

Own content pillars, themes and consistent messaging frameworks and brand story across campaigns and channels

Lead, coach, and manage direct reports (including Graphic Designer and Copywriter) to support career development, engagement and growth

Create and oversee high-quality content across all channels that builds awareness and drives adoption

Manage the editorial calendar and ensure consistent, timely content delivery

Partner with broader marketing team on campaign planning and road‑mapping

Maintain a strong understanding of customer insights and current trends to inform content themes and messaging

Work with the merchandising team and key suppliers to build category and/or product messaging

Collaborate with the performance marketing team to monitor the performance of content and apply recommendations based on performance trends

Develop and deliver post‑mortem analysis reports for every major marketing campaign

Provide clear direction, recommendations and feedback for creative designs

Monitor monthly objectives to ensure that team members are on track to achieve or exceed their targets

The Qualifications And Experience We Like To See

Bachelor’s Degree in Marketing, a relevant field or experience demonstrated by progressive responsibilities

Minimum 3-5 years of experience in content marketing and leading or managing a team; experience within a D2C brand or retail environment is a strong asset

Proven experience writing compelling content with a portfolio that reflects clarity, engagement and persuasive storytelling across a range of formats

Demonstrated ability to both conceptualize and execute creative ideas with a hands‑on, roll‑up‑your‑sleeves approach

Hands‑on proficiency with Shopify, CMS platforms (i.e., WordPress), Google Analytics, social media scheduling tools, as well as social and digital marketing platforms

Working knowledge of graphic design principles with hands‑on experience using tools such as Adobe Creative Suite, Canva, or similar

High attention to detail, storytelling instincts, and strong editorial judgment

Exceptional organizational, planning, project management, written and verbal communication skills

Proven ability to cross‑collaborate with multiple departments

Ability to perform under pressure and manage competing priorities with tight deadlines

Understanding of marketing and brand strategy and ROI/KPI evaluation

A passionate marketer with an aptitude for strategy, storytelling and performance

A culture add to the strong, positive work culture of Bed Bath & Beyond Canada

Additional Information This is a current open position. The salary range for this position is $90,000.00 - $100,000.00 annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.

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