Director - Growth Marketing - B2B Tech/HR Tech/eCommerce

As a Director of Growth Marketing at our company, you will play a crucial role in leading demand generation and growth strategy for multiple high-performing US-based B2B technology brands. This is a senior-level marketing leadership position that requires expertise in designing and executing full-funnel strategies to drive high-quality pipeline and revenue growth.

• *Key Responsibilities:**
• Translate business objectives and marketing priorities into effective demand generation strategies and integrated multichannel campaign plans.
• Design, execute, and optimize demand generation campaigns targeted at B2B technology buyers, leveraging digital, ABM, SEO, webinars, content marketing, and outbound sales programs.
• Leverage product positioning, persona research, market insights, and intent data to align campaign messaging and creative with optimal channels and buying stages.
• Manage the marketing funnel from top to bottom, optimizing conversion rates at each stage and driving qualified pipeline growth.
• Collaborate with sales to ensure alignment on lead scoring, qualification criteria, and seamless handoff processes.
• Develop and deliver compelling content that speaks to the unique needs and pain points of Ideal Customer Profiles (ICPs).
• Oversee executional details including timelines, budgets, resource allocation, and cross-functional coordination.
• Use data and analytics to measure campaign performance, communicate results, identify areas for improvement, and drive continuous optimization.
• Lead and mentor a small team of marketers and BDRs while working cross-functionally with the centralized marketing team.
• Continuously improve operational processes to streamline campaign production and increase efficiency.
• Stay aligned and in close communication with stakeholders across marketing, sales, product, content, enablement, and operations.

If you possess a strategic mindset and hands-on experience in building pipeline and scaling marketing in US-based B2B startups, we are excited to connect with you. As a Director of Growth Marketing at our company, you will play a crucial role in leading demand generation and growth strategy for multiple high-performing US-based B2B technology brands. This is a senior-level marketing leadership position that requires expertise in designing and executing full-funnel strategies to drive high-quality pipeline and revenue growth.

• *Key Responsibilities:**
• Translate business objectives and marketing priorities into effective demand generation strategies and integrated multichannel campaign plans.
• Design, execute, and optimize demand generation campaigns targeted at B2B technology buyers, leveraging digital, ABM, SEO, webinars, content marketing, and outbound sales programs.
• Leverage product positioning, persona research, market insights, and intent data to align campaign messaging and creative with optimal channels and buying stages.
• Manage the marketing funnel from top to bottom, optimizing conversion rates at each stage and driving qualified pipeline growth.
• Collaborate with sales to ensure alignment on lead scoring, qualification criteria, and seamless handoff processes.
• Develop and deliver compelling content that speaks to the unique needs and pain points of Ideal Customer Profiles (ICPs).
• Oversee executional details including timelines, budgets, resource allocation, and cross-functional coordination.
• Use data and analytics to measure campaign performance, communicate results, identify areas for improvement, and drive continuous optimization.
• Lead and mentor a small team of marketers and BDRs while working cross-functionally with the centralized marketing team.
• Continuously improve operational processes to streamline campaign production and increase efficiency.
• Stay aligned and in close communication with stakeholders across marketing, sales, product, content, enablement, and operations.

If you possess a strategic mindset and hands-on experience in building pipeline and scaling marketing in US-based B2B startups, we are excited to connect with you.