Ad Ops/Paid Social Specialist

Job Title: Ad Operations Specialist III

Location: Toronto, ON (Hybrid – 2 days/week onsite)

Duration: 12+ months contract

Max Pay rate: CAD 38.10/hr on T4

We're looking for a hands-on Paid Social Media Manager to join a high-performing U.S. Brand & Media team. This is an execution-focused role for someone who is actively building, launching, optimizing, and managing paid social campaigns—not simply managing agencies.

What You'll Do

• Build, launch, optimize, and manage paid social campaigns across multiple platforms.
• Own campaign setup, media planning, media buying, budget allocation, audience targeting, and performance optimization.
• Monitor campaign performance and provide actionable recommendations to improve engagement, onsite actions, and business KPIs.
• Execute A/B and multivariate testing across audiences, creatives, placements, and bidding strategies.
• Partner with marketing, brand, media planning, analytics, agencies, and cross-functional stakeholders to deliver successful campaigns.
• Analyze campaign data, build reports, and translate insights into optimization opportunities.

Required Experience

• 4+ years of hands-on ("hands-on keyboard") paid social campaign management.
• Recent experience actively managing campaigns within advertising platforms (not solely overseeing agencies).

Strong experience with:

• Campaign setup
• Paid media planning
• Media buying
• Budget management
• Audience targeting
• Campaign optimization
• Performance analysis

Required Platforms

• Meta Ads (Required)
• TikTok Ads
• Reddit Ads
• Snapchat Ads
• Bonus: Pinterest Ads

Nice-to-Have Experience:

• Live shopping or livestream commerce
• Shoppable video or creator-led commerce
• Building dashboards and campaign reporting
• AI tools for campaign analysis and optimization