Role Overview
Basis Vectors Capital is hiring a Director of Growth Marketing. This is a full-time role in IN. Part of Basis Vectors Capital's Performance Marketing hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Role Overview:
As the Director of Growth Marketing at Basis Vectors, you will play a crucial role in leading demand generation for a select group of portfolio companies specializing in B2B SaaS. Your primary focus will be on designing and executing full-funnel marketing strategies to drive high-quality pipeline for sales. This role requires a strategic and data-driven approach, balancing high-level planning with hands-on execution. You will lead a small marketing team and collaborate closely with other departments to bring your strategies to life.
Key Responsibilities:
- Translate business objectives and marketing priorities into effective demand generation strategies and integrated multichannel campaign plans.
- Design, execute, and optimize demand generation campaigns targeted at B2B technology buyers using various channels such as digital, ABM, SEO, webinars, and content marketing.
- Utilize product positioning, persona research, market insights, and intent data to align campaign messaging with optimal channels and buying stages.
- Manage the marketing funnel from top to bottom, optimizing conversion rates and driving qualified pipeline growth.
- Collaborate with sales to ensure lead scoring, qualification criteria, and seamless handoff processes are aligned.
- Develop compelling content tailored to Ideal Customer Profiles (ICPs) to address their unique needs and pain points.
- Oversee executional details, including timelines, budgets, resource allocation, and cross-functional coordination.
- Utilize data and analytics to measure campaign performance, communicate results, identify areas for improvement, and drive continuous optimization.
- Lead and mentor a small team of marketers and BDRs while working closely with the centralized marketing team.
- Improve operational processes to streamline campaign production and increase efficiency.
- Maintain close communication with stakeholders across marketing, sales, product, content, enablement, and operations.
Qualifications Required:
- 10 years of experience in B2B technology marketing, with at least 4 years working with US-based B2B technology companies.
- Strong strategic leadership skills with the ability to develop high-level marketing plans and execute them effectively.
- Data-driven and results-oriented mindset with a successful track record of driving demand and pipeline growth.
- Excellent collaboration and communication abilities, comfortable working across various teams within the organization.
- Creative problem-solving skills to implement innovative demand generation strategies.
- Willingness to work US East Coast hours to collaborate effectively with portfolio company teams. Role Overview:
As the Director of Growth Marketing at Basis Vectors, you will play a crucial role in leading demand generation for a select group of portfolio companies specializing in B2B SaaS. Your primary focus will be on designing and executing full-funnel marketing strategies to drive high-quality pipeline for sales. This role requires a strategic and data-driven approach, balancing high-level planning with hands-on execution. You will lead a small marketing team and collaborate closely with other departments to bring your strategies to life.
Key Responsibilities:
- Translate business objectives and marketing priorities into effective demand generation strategies and integrated multichannel campaign plans.
- Design, execute, and optimize demand generation campaigns targeted at B2B technology buyers using various channels such as digital, ABM, SEO, webinars, and content marketing.
- Utilize product positioning, persona research, market insights, and intent data to align campaign messaging with optimal channels and buying stages.
- Manage the marketing funnel from top to bottom, optimizing conversion rates and driving qualified pipeline growth.
- Collaborate with sales to ensure lead scoring, qualification criteria, and seamless handoff processes are aligned.
- Develop compelling content tailored to Ideal Customer Profiles (ICPs) to address their unique needs and pain points.
- Oversee executional details, including timelines, budgets, resource allocation, and cross-functional coordination.
- Utilize data and analytics to measure campaign performance, communicate results, identify areas for improvement, and drive continuous optimization.
- Lead and mentor a small team of marketers and BDRs while working closely with the centralized marketing team.
- Improve operational processes to streamline campaign production and increase efficiency.
- Maintain close communication with stakeholders across marketing, sales, product, content, enablement, and operations.
Qualifications Required:
- 10 years of experience in B2B technology marketing, with at least 4 years working with US-based B2B technology companies.
- Strong strategic leadership skills with the ability to develop high-level marketing plans and execute them effectively.
- Data-driven and results-oriented mindset with a
Frequently Asked Questions
How do I apply for the Director of Growth Marketing position at Basis Vectors Capital?
Use the Apply button above to submit your application directly to Basis Vectors Capital. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Director of Growth Marketing position at Basis Vectors Capital located?
This position is based in IN. Basis Vectors Capital has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Director of Growth Marketing at Basis Vectors Capital earn?
Basis Vectors Capital has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Director of Growth Marketing role at Basis Vectors Capital posted?
This role was posted on April 30, 2026 (48 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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