Job Title: Digital Marketer – PPC Specialist

Job Summary

We are looking for a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, hands-on experience with ad platforms, and a deep understanding of performance marketing.

Key Responsibilities:

• Plan, create, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media channels.
• Perform keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance and optimize for KPIs such as CTR, CPC, CPA, and ROI.
• Write compelling ad copy and coordinate with designers for creatives.
• Conduct A/B testing on ads, landing pages, and targeting strategies.
• Track and analyze data using tools like Google Analytics.
• Manage budgets effectively and allocate spend for maximum return.
• Generate regular performance reports and actionable insights.
• Stay updated with industry trends and platform updates.

Requirements

• Proven experience in PPC campaign management (1–3+ years typically).
• Strong knowledge of Google Ads and paid social platforms.
• Familiarity with analytics tools like Google Analytics.
• Understanding of SEO and digital marketing fundamentals.
• Proficiency in keyword research and bid management tools.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Google Ads Certification
• Experience with tools like SEMrush, Ahrefs, or similar platforms
• Basic knowledge of HTML/CSS (optional but helpful)

Key Skills:

• Campaign Optimization
• Data Analysis
• Budget Management
• Conversion Tracking
• A/B Testing
• Ad Copywriting

Work Environment

• Full-time
• Collaborative marketing team setting

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits

• Cell phone reimbursement

Work Location: In person