Social Media Marketing Consultant

About the Company:

Auburn Digital Solutions a 360 digital marketing solutions provider, with offices in Mumbai (HQ), Delhi, Bengaluru, Kolkata and Pune In India, Auburn is Sector agnostic and works with all sectors, from BFSI, Fintech, Edtech, Ecom, Travel, Healthcare, Govt, PSU, etc.

Location: Delhi, India or as per location of project (North / Central India)

About the Role

The Social Media Consultant will spearhead the department's digital communication strategy, managing a large-scale team of professionals to amplify initiatives, policies, and public engagement across platforms like X (Twitter), Facebook, Instagram, YouTube and emerging channels. This role ensures transparent, citizen-centric communication while mitigating risks in a high-stakes public sector environment. With a focus on performance metrics, crisis management, and compliance with government guidelines, the Consultant will drive measurable impact on public awareness and participation.

Responsibilities

Strategic Leadership: Develop and execute a comprehensive social media roadmap aligned with departmental objectives. Oversee multi-platform strategies. Integrating AI tools for analytics and personalization.

Team Management: Lead, mentor, and optimize a team divided into pods (e.g., content creators, analysts, community managers, designers/videographers, strategists). Conduct performance reviews, capacity planning, and training on protocols, tools, and data privacy (DPDP Act). Delegate projects, foster cross-functional collaboration, and manage vendor empanelment's.

Content Oversight: Approve high-volume content (daily posts, campaigns, live sessions) ensuring accuracy, cultural sensitivity, and adherence to accessibility standards. Coordinate with policy teams for real-time updates on schemes, events, and crises.

Engagement & Crisis Management: Monitor public sentiment via advanced analytics; direct rapid response protocols for queries, misinformation, or controversies. Build influencer partnerships and citizen feedback loops to enhance governance.

Performance Analytics: Define KPIs, report quarterly to senior leadership using dashboards. Optimize ROI on ad spends (e.g., Meta ecosystem) and recommend tech integrations.

Compliance & Innovation: Ensure adherence to NIC guidelines, cyber hygiene, and RTI transparency.

Qualifications

Education: Master's in Communications, Journalism, Public Administration, or MBA (Digital Marketing); certifications in Google Analytics, Meta Blueprint, or government social media frameworks preferred.

Experience

10+ years in social media management, with 4+ years leading teams >50 in Corporate / public sector/government. Proven track record in high-engagement corporate / govt projects

Required Skills

Expertise in strategy, team leadership, analytics content tools and crisis communications.

Strong understanding of Indian digital landscape, multilingual proficiency (Hindi/English).

Preferred Skills

Strategic thinker, resilient under pressure, ethical (zero tolerance for fake news), data-driven, with excellent stakeholder management.

Pay range and compensation package:

Open for discussion for a right candidate

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.