Social Media Marketing Consultant
Auburn Digital SolutionsRole Overview
Auburn Digital Solutions is hiring a mid-level Social Media Marketing Consultant. This is a contract role in New Delhi. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
About the Company:
Auburn Digital Solutions a 360 digital marketing solutions provider, with offices in Mumbai (HQ), Delhi, Bengaluru, Kolkata and Pune In India, Auburn is Sector agnostic and works with all sectors, from BFSI, Fintech, Edtech, Ecom, Travel, Healthcare, Govt, PSU, etc.
Location: Delhi, India or as per location of project (North / Central India)
About the Role
The Social Media Consultant will spearhead the department's digital communication strategy, managing a large-scale team of professionals to amplify initiatives, policies, and public engagement across platforms like X (Twitter), Facebook, Instagram, YouTube and emerging channels. This role ensures transparent, citizen-centric communication while mitigating risks in a high-stakes public sector environment. With a focus on performance metrics, crisis management, and compliance with government guidelines, the Consultant will drive measurable impact on public awareness and participation.
Responsibilities
Strategic Leadership: Develop and execute a comprehensive social media roadmap aligned with departmental objectives. Oversee multi-platform strategies. Integrating AI tools for analytics and personalization.
Team Management: Lead, mentor, and optimize a team divided into pods (e.g., content creators, analysts, community managers, designers/videographers, strategists). Conduct performance reviews, capacity planning, and training on protocols, tools, and data privacy (DPDP Act). Delegate projects, foster cross-functional collaboration, and manage vendor empanelment's.
Content Oversight: Approve high-volume content (daily posts, campaigns, live sessions) ensuring accuracy, cultural sensitivity, and adherence to accessibility standards. Coordinate with policy teams for real-time updates on schemes, events, and crises.
Engagement & Crisis Management: Monitor public sentiment via advanced analytics; direct rapid response protocols for queries, misinformation, or controversies. Build influencer partnerships and citizen feedback loops to enhance governance.
Performance Analytics: Define KPIs, report quarterly to senior leadership using dashboards. Optimize ROI on ad spends (e.g., Meta ecosystem) and recommend tech integrations.
Compliance & Innovation: Ensure adherence to NIC guidelines, cyber hygiene, and RTI transparency.
Qualifications
Education: Master's in Communications, Journalism, Public Administration, or MBA (Digital Marketing); certifications in Google Analytics, Meta Blueprint, or government social media frameworks preferred.
Experience
10+ years in social media management, with 4+ years leading teams >50 in Corporate / public sector/government. Proven track record in high-engagement corporate / govt projects
Required Skills
Expertise in strategy, team leadership, analytics content tools and crisis communications.
Strong understanding of Indian digital landscape, multilingual proficiency (Hindi/English).
Preferred Skills
Strategic thinker, resilient under pressure, ethical (zero tolerance for fake news), data-driven, with excellent stakeholder management.
Pay range and compensation package:
Open for discussion for a right candidate
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices.
Frequently Asked Questions
How do I apply for the Social Media Marketing Consultant position at Auburn Digital Solutions?
Use the Apply button above to submit your application directly to Auburn Digital Solutions. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Social Media Marketing Consultant position at Auburn Digital Solutions located?
This position is based in New Delhi. Auburn Digital Solutions has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Social Media Marketing Consultant at Auburn Digital Solutions earn?
Auburn Digital Solutions has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Social Media Marketing Consultant role at Auburn Digital Solutions posted?
This role was posted on April 17, 2026 (62 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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