Principal Product Marketing Manager

United StatesPosted 7 days ago

Role Overview

Attentive Ai is hiring a Principal Product Marketing Manager. This is a full-time role in United States. Part of Attentive Ai's Product Marketing hiring, posted last week. Full responsibilities, required qualifications, and the apply link are listed in the description below.

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Job description

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!

About the Role

We’re looking for a Principal Product Marketing Manager to shape how we tell the story of AI across our omnichannel platform. In this role, you’ll define a durable messaging and storytelling framework that brings together our AI-powered capabilities—translating complex innovation into clear, compelling customer value.

You’ll lead how our narrative comes to life across campaigns, sales, product experiences, and thought leadership. Partnering closely with Product, Demand Generation, Sales, and Brand, you’ll ensure our story is cohesive, differentiated, and resonates with both technical and business audiences.

If you are a storyteller with the technical depth to understand modern AI—and the influence to drive alignment across teams—this role will energize you.

What You’ll Accomplish

Define the AI + Omnichannel Narrative

Shape how we position and communicate transformative AI experiences on our omnichannel platform, translating advanced capabilities into clear, compelling customer value
Develop a durable messaging framework spanning AI-driven personalization, automation, and orchestration across channels
Create a cohesive narrative that connects product innovation to real customer outcomes and business impact

Lead Omnichannel Storytelling at Scale

Bring the platform story to life across every touchpoint—web, campaigns, lifecycle, sales, events, and partner channels
Ensure consistency and clarity of messaging across a complex, multi-product ecosystem
Partner with Brand and Content to deliver high-impact storytelling across formats (campaigns, thought leadership, launch events

Lead Strategic Go-to-Market

Own GTM strategy for our platform launches, ensuring strong differentiation and clear value articulation
Partner cross-functionally with Product, Demand Gen, Sales, and Customer Success to align on messaging and execution
Influence product direction by bringing market, competitive, and customer insights into roadmap discussions

Drive Alignment at the Executive Level

Partner with senior leadership to define and align on product marketing strategy and narrative direction
Act as a unifying force across PMM, Product, and GTM teams to ensure consistency in how we go to market
Serve as a trusted advisor on messaging for high-visibility initiatives

Inform Strategy with Market Insight

Conduct market, customer, and competitive research to inform positioning, messaging, and GTM strategy
Continuously refine narratives based on performance, feedback, and evolving market dynamics

Your Expertise

8–12+ years of experience in product marketing within B2B SaaS, ideally working on highly technical or platform products
Experience marketing AI-powered products (e.g., generative AI, agents, automation, personalization, or data platforms)
Proven ability to lead complex positioning and messaging initiatives with visibility at senior leadership and executive levels
Exceptional storyteller who can simplify complex concepts without losing depth or credibility
Strong executive presence and communication skills, with experience influencing cross-functional stakeholders
Highly collaborative, with a track record of driving alignment across Product, Marketing, and Sales
Experience mentoring others and raising the bar for product marketing craft

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

The US base salary range for this full-time position is $130,000 - $170,000 annually + equity + benefits
Our salary ranges are determined by role, level and location

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Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE, Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.

About Attentive Ai

Attentive Ai

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Frequently Asked Questions

How do I apply for the Principal Product Marketing Manager position at Attentive Ai?

Use the Apply button above to submit your application directly to Attentive Ai. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Where is the Principal Product Marketing Manager position at Attentive Ai located?

This position is based in United States. Attentive Ai has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.

What does a Principal Product Marketing Manager at Attentive Ai earn?

Attentive Ai has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.

When was the Principal Product Marketing Manager role at Attentive Ai posted?

This role was posted on July 8, 2026 (7 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.