Director, Product Marketing - Customer & Market Insights

Full Timestaff

United StatesPosted 6 days ago

Role Overview

Attentive Ai is hiring a Director, Product Marketing - Customer & Market Insights. This is a full-time role in United States. Part of Attentive Ai's Product Marketing hiring, posted 6 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.

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Job description

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!

About the Role

We are seeking a strategic and analytically minded Director of Product Marketing, Customer & Market Insights to build and lead our Voice of the Market function. This leader will own the programs, processes, and intelligence systems that help us deeply understand customers, competitors, analysts, and market dynamics—and translate those insights into winning positioning, messaging, thought leadership, product strategy, and go-to-market execution.

This role will serve as the connective tissue between Product Marketing, Product, Sales, Customer Success, and Executive Leadership, ensuring that decisions are informed by real customer needs and evolving market conditions.

The ideal candidate combines traditional market intelligence expertise with a modern AI-first approach, leveraging technologies such as Gong, Claude, ChatGPT, and other AI-powered research tools to scale insight generation and uncover strategic opportunities.

This role will initially manage one direct report, a Senior Product Marketing Manager focused on Competitive Intelligence, with the opportunity to build a broader insights organization over time.

What You’ll Accomplish

Build and Lead the Voice of the Market Program

Establish and scale a company-wide Voice of the Market strategy that captures customer, prospect, partner, analyst, and industry insights
Develop systematic approaches to collecting, synthesizing, and operationalizing customer feedback
Create repeatable programs that ensure customer and market insights directly influence product strategy, positioning, messaging, and GTM priorities
Serve as the organization's expert on customer needs, buying behavior, market trends, and emerging opportunities

Own Customer Insights and Research

Design and execute qualitative and quantitative research programs, including customer interviews, win/loss analysis, surveys, advisory boards, and market studies
Partner with Product, Customer Success, and Sales to identify evolving customer needs and unmet opportunities
Develop customer segmentation, buyer insights, and market understanding that inform product and GTM strategy
Translate research findings into actionable recommendations for executives and cross-functional stakeholders

Lead Analyst Relations

Develop and execute the company's analyst relations strategy
Build trusted relationships with key industry analysts and influencers
Manage analyst briefings, inquiries, reports, and strategic engagements
Ensure analyst perspectives are incorporated into product strategy, positioning, and executive planning
Partner with Communications and Marketing to maximize analyst coverage and market credibility

Drive Competitive Intelligence Strategy

Own the overall competitive intelligence vision and program
Lead and mentor the Senior PMM responsible for day-to-day competitive intelligence execution
Build scalable systems for tracking competitor strategy, product launches, messaging, pricing, partnerships, and market movements
Deliver competitive insights that inform sales enablement, product roadmap decisions, and executive planning
Develop executive-ready competitive assessments and strategic recommendations

Build an AI-Powered Market Intelligence Function

Leverage AI tools such as Gong, Claude, ChatGPT, and emerging technologies to automate insight collection, analysis, synthesis, and reporting
Create scalable systems that transform customer conversations, analyst feedback, market research, and competitive signals into actionable intelligence
Partner with Operations and Revenue teams to develop modern workflows that surface insights in real time
Continuously evaluate new technologies and methodologies to increase the speed and quality of market intelligence

Influence Positioning, Messaging, and Thought Leadership

Partner with Product Marketing leaders to translate market insights into differentiated positioning and messaging
Identify emerging trends and market shifts that create opportunities for thought leadership
Help shape executive narratives, category creation strategies, and market education efforts
Provide insight-driven recommendations that strengthen the company's market position and competitive advantage

Your Expertise

10+ years of experience in Product Marketing, Market Intelligence, Competitive Intelligence, Analyst Relations, Strategy, or related disciplines
Proven experience building customer insights, market intelligence, or Voice of the Customer/Market programs from the ground up
Strong background in analyst relations and managing relationships with industry analysts
Experience leading competitive intelligence initiatives that drive measurable business impact
Demonstrated success influencing executive decision-making through research and strategic insights
Experience managing and developing high-performing team members
Exceptional communication, storytelling, and executive presentation skills
Strong analytical skills with the ability to connect disparate signals into strategic recommendations
Hands-on experience using AI-powered tools such as Gong, Claude, ChatGPT, and related technologies to accelerate research and insight generation
Ability to thrive in fast-paced, high-growth environments

Preferred Qualifications

Experience in B2B SaaS, commerce, marketing technology, or enterprise software
Background in category creation, market development, or thought leadership initiatives
Familiarity with modern research, intelligence, and analytics platforms
Experience supporting executive teams, board-level discussions, and strategic planning processes

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

The US base salary range for this full-time position is $180,000 - $210,000 annually + equity + benefits
Our salary ranges are determined by role, level and location

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Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE, Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.

About Attentive Ai

Attentive Ai

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Frequently Asked Questions

How do I apply for the Director, Product Marketing - Customer & Market Insights position at Attentive Ai?

Use the Apply button above to submit your application directly to Attentive Ai. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Where is the Director, Product Marketing - Customer & Market Insights position at Attentive Ai located?

This position is based in United States. Attentive Ai has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.

What does a Director, Product Marketing - Customer & Market Insights at Attentive Ai earn?

Attentive Ai has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.

When was the Director, Product Marketing - Customer & Market Insights role at Attentive Ai posted?

This role was posted on July 8, 2026 (6 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.