Paid Media & SEO Analyst

As a Paid Media & SEO Analyst at a leading Digital Ad Agency based in RCP, Navi Mumbai, your primary responsibility will be to deliver exceptional account management solutions, search engine optimization, and top-notch digital advertising experiences. You will specifically focus on the growth and development of the ranking of an e-learning platform. Your key accountabilities include:

• Performing daily account management on Google Ads or other search platforms for various brands
• Creating and executing strategies to exceed defined marketing goals
• Providing recommendations and executing strategies for Campaign Structuring, Targeting, Creatives, and other facets of paid search across Google channels and other search and app channels
• Staying updated on the latest features and implementing them through testing
• Collaborating with internal teams, providing mentorship to Paid Media Specialists
• Monitoring web and app analytics, administering dashboards, and reporting tools
• Modifying strategic plans based on industry trends and competitive landscape
• Spearheading Business Review meetings with internal and external stakeholders to showcase business growth
• Developing new campaigns across multiple channels and maintaining partnerships with PPC ad platforms and vendors

To excel in this role, you should meet the following qualifications and requirements:

• A graduate or equivalent with 1-2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• Experience with SA360 is a plus
• Proficiency in Excel, including data manipulation and tactical execution
• Passion for paid marketing campaigns across web and app ecosystems
• Strong analytical skills, problem-solving abilities, and business judgment
• Excellent communication and interpersonal skills
• Hands-on experience with Google Analytics, Google Ads, Bing, and 3rd party app analytics
• Advanced certification in Google Ads and Google Analytics
• Experience in planning and managing advertising spends with brands over the last 2 years

This role offers the opportunity to work with cutting-edge digital advertising technologies and platforms while contributing to the growth and success of the organization. As a Paid Media & SEO Analyst at a leading Digital Ad Agency based in RCP, Navi Mumbai, your primary responsibility will be to deliver exceptional account management solutions, search engine optimization, and top-notch digital advertising experiences. You will specifically focus on the growth and development of the ranking of an e-learning platform. Your key accountabilities include:

• Performing daily account management on Google Ads or other search platforms for various brands
• Creating and executing strategies to exceed defined marketing goals
• Providing recommendations and executing strategies for Campaign Structuring, Targeting, Creatives, and other facets of paid search across Google channels and other search and app channels
• Staying updated on the latest features and implementing them through testing
• Collaborating with internal teams, providing mentorship to Paid Media Specialists
• Monitoring web and app analytics, administering dashboards, and reporting tools
• Modifying strategic plans based on industry trends and competitive landscape
• Spearheading Business Review meetings with internal and external stakeholders to showcase business growth
• Developing new campaigns across multiple channels and maintaining partnerships with PPC ad platforms and vendors

To excel in this role, you should meet the following qualifications and requirements:

• A graduate or equivalent with 1-2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• Experience with SA360 is a plus
• Proficiency in Excel, including data manipulation and tactical execution
• Passion for paid marketing campaigns across web and app ecosystems
• Strong analytical skills, problem-solving abilities, and business judgment
• Excellent communication and interpersonal skills
• Hands-on experience with Google Analytics, Google Ads, Bing, and 3rd party app analytics
• Advanced certification in Google Ads and Google Analytics
• Experience in planning and managing advertising spends with brands over the last 2 years

This role offers the opportunity to work with cutting-edge digital advertising technologies and platforms while contributing to the growth and success of the organization.