Brand Manager (Luxury Fashion & Lifestyle)

Company Description Apostrophe Communications is a boutique integrated communications company based in Delhi, specializing in luxury fashion and lifestyle brands. The team combines diverse communication tools to deliver high-quality execution that aligns with each client’s values and brand identity. The company focuses on strategic, impactful work grounded in integrated marketing disciplines, strong media insight, and an understanding of consumer perceptions. Apostrophe Communications emphasizes accuracy, creativity, and innovation in every campaign. Professionals joining the team can expect a collaborative environment that values strategic thinking and creative excellence.

Experience: The ideal candidate should possess a solid background of 3-5 years in the field of Public Relations, demonstrating hands-on experience and a nuanced understanding of industry dynamics.

REQUIREMENTS

Media Networking: They should have a well-established network within the realm of feature media and influential bloggers, indicating a deep comprehension of media landscapes and the ability to leverage these connections effectively.

Content Expertise: Proficiency in crafting compelling content and business communiqués is crucial. The candidate should demonstrate a track record of developing content strategies that contribute to the establishment and reinforcement of robust and sophisticated brand identities.

Communication Skills: Exceptional communication skills are paramount, encompassing both verbal and written forms. The candidate should be adept at articulating ideas clearly and persuasively, whether in face-to-face interactions or through written correspondence.

ROLES & RESPONSIBILTIES

Client Servicing: Relationship Building- The candidate will be responsible for cultivating and maintaining strong relationships with clients. This involves understanding client needs, providing exceptional service, and ensuring client satisfaction.

PR Strategy: They will play a pivotal role in conceptualizing, developing, and executing PR strategies tailored to the specific needs and goals of clients within the chosen industry.

News Coverage: Driving impactful news coverage is essential. This entails identifying newsworthy angles, pitching stories to media outlets, and securing interviews or other formats of coverage to garner positive exposure for clients.

Media Relations-

§ Media Relationships: Building and nurturing relationships with journalists, editors, and other media personnel is crucial. The candidate should actively engage with media contacts to generate opportunities for client coverage and maintain a favorable media presence.

§ Pitching and storytelling: Distribute compelling pitches and story angles that resonate with journalists and align with our clients’ messaging.

§ Press Releases: Distribute press releases, ensuring accuracy, clarity, and newsworthiness.

§ Monitoring and Reporting: Monitor media coverage, track metrics, and provide regular reports to clients.

§ Crisis Communication: Assist in managing crisis communication situations as needed.

§ Media Opportunities: They will be responsible for identifying and capitalizing on media opportunities to showcase clients' stories, initiatives, and achievements. This may include organizing media dialogues, facilitating interviews, and pitching story ideas to relevant media outlets.

Influencer Marketing: In addition to media, the candidate should have experience in influencer marketing. This involves identifying suitable influencers within the industry, establishing collaborative partnerships, and leveraging influencer networks to amplify brand messaging and reach new audiences.

Event Curation: Seeking a creative and detail-oriented Event Curator to design and execute exceptional events. The ideal candidate will have a passion for crafting memorable experiences, excellent organizational skills, and the ability to manage all aspects of event planning and coordination.

Celebrity Dressing: We are looking for a talented and fashion-forward Celebrity Stylist to join our team. The successful candidate will have a keen eye for style, experience in high-profile fashion consulting, and the ability to curate stunning looks for our celebrity clientele.

Join our awesome team of young, talented people working in the cool worlds of fashion, food, and lifestyle brands. We serve top-notch clients, and being part of our team means enjoying lots of love from furry friends and plenty of chocolates!