Research Analyst

• Support the IT team in migrating a legacy Marketing Portal to Salesforce Marketing Cloud (SFMC).
• Work closely with project leadership and technical teams to analyze current and future marketing technology capabilities, audience segmentation strategies, and campaign performance data.
• Conduct current-state discovery of the legacy platform, including:
• Campaigns
• Audience segments
• Email templates
• Automation workflows
• Reporting artifacts
• Integration points
• Maintain organized documentation repositories accessible to project stakeholders.
• Support data mapping between legacy systems and SFMC components (e.g., Data Extensions, Subscriber Lists, Journey Builder, Email Studio).
• Analyze historical campaign performance and help define baseline metrics such as:
• Open rate
• Click-through rate (CTR)
• Conversion rate (CVR)
• Cost-per-click (CPC)
• Return on ad spend (ROAS)
• Assist with project tracking, including milestones, risks, dependencies, and action items.
• Prepare status reports, presentations, and meeting documentation for stakeholders.
• Support User Acceptance Testing (UAT), including:
• Test script development
• Issue tracking and triage
• Coordination with development teams
• Assist with change management and user readiness:
• Training materials
• Documentation
• Stakeholder communications
• Gather insights from end users to identify workflow gaps and improvement opportunities.
• Maintain awareness of data privacy, security, and compliance considerations related to customer data.
• Follow established project management and change control processes.

Requirements

Minimum Qualifications

• At least two (2) years of professional experience (internships may count if relevant and hands-on).
• Familiarity with Salesforce Marketing Cloud (SFMC) or similar platforms (e.g., HubSpot, Marketo, Mailchimp).
• Exposure to SFMC through learning, certification preparation, coursework, or hands-on use.
• Experience with digital marketing tools such as:
• Google Ads
• Meta Ads Manager
• Email marketing platforms
• Experience with web analytics tools such as:
• Google Analytics (GA4)
• Google Search Console
• Ability to analyze marketing performance metrics (CTR, CVR, CPC, ROAS, ROI).
• Experience with A/B testing for campaigns or landing pages.
• Basic understanding of SDLC and Agile methodologies.
• Strong written and verbal communication skills.
• Ability to collaborate across technical and business teams.
• Strong organizational skills and attention to detail.

Preferred Qualifications

• 2+ years of hands-on experience with SFMC or similar platforms.
• Experience supporting system migrations or platform transitions.
• Experience with SEO tools (e.g., SEMrush).
• Familiarity with social media management tools (e.g., Hootsuite).
• Experience with CRM systems (e.g., Salesforce, HubSpot).
• Experience managing paid media campaigns.
• Proficiency with data visualization tools (Tableau, Power BI).
• Advanced Excel skills (pivot tables, lookups).
• Basic SQL knowledge.
• Exposure to Python, R, or statistical tools.
• Experience with conversion rate optimization (CRO).
• Familiarity with CMS or e-commerce platforms.
• Experience creating presentations and stakeholder materials.
• Knowledge of email compliance standards and accessibility best practices.
• Experience with collaboration tools (Jira, Confluence, Teams, SharePoint).