Job Description

As Sr. Product Marketing Manager, Content Strategy, you will build and lead the content engine that powers Product & Partner Marketing across the Global & Large Enterprises segment.

Product & Partner marketing is a strategic, full-funnel marketing function and high-quality, consistent, and scalable content is critical to our success. This role will define how we bring our product stories to life across campaigns, channels, and customer touchpoints.

You will partner closely with Product Marketing, Product, Field, and other Marketing teams to translate product strategies into compelling, customer-centric narratives and assets. You will also manage agency relationships and ensure content is delivered with high quality, consistency, and speed.

You will manage a Content Specialist and foster a culture of storytelling excellence, operational rigor, and continuous improvement.

Responsibilities

• Develop and own the content strategy aligned to product priorities, GTM plans, and customer growth initiatives
• Translate product positioning and messaging into clear, compelling narratives across formats and channels
• Build and maintain scalable messaging frameworks, content playbooks, and asset templates
• Serve as a cross-functional content lead, partnering with GTM and Client Adoption teams to support campaign needs
• Define content requirements and priorities across campaigns, launches, and lifecycle initiatives
• Manage agency relationships and oversee external content development (e.g., videos, digital assets)
• Ensure consistency of voice, tone, and messaging across all customer-facing materials
• Establish content production workflows and governance to improve speed and quality
• Review and approve key assets including presentations, one-pagers, emails, and event materials
• Incorporate performance insights and stakeholder feedback to continuously refine content strategy
• Manage and develop one Content Specialist

Qualifications

• 5+ years of experience in content strategy, product marketing, or B2B marketing
• Strong experience developing messaging frameworks and sales enablement content
• Experience managing creative agencies or external vendors
• Excellent writing, editing, and storytelling skills
• Experience working cross-functionally with Product, Sales, and Marketing teams
• Strong project management and prioritization skills
• Demonstrated experience managing and developing direct reports
• Strategic thinker with strong attention to detail and quality

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About Us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About The Team

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.