DESCRIPTION

The Devices and Services Brand Studio is looking for a dynamic, multifaceted brand builder to join Amazon as a Senior Brand Strategist. A creative and incisive thinker, this individual will be responsible for crafting and driving alignment on the strategic elements of brand strategy, including brand positioning, brand architecture, messaging frameworks, creative strategy, and brand identity.

This role will then steward that strategy through the creative processes – from product concept and UX considerations through marketing and engagement campaigns – collaborating across teams to build cohesive storytelling that positively shifts perceptions, influences desired customer behaviors, and grows our brands and businesses. You’ll have the opportunity to refine and shape established world-class brands, including Alexa, Echo, Kindle, Fire TV, Amazon Kids, Fire tablets, as well as to define new brands, products, services, and initiatives.

The Senior Brand Strategist works closely with teammates and partners across Naming Strategy, Customer Insights, Brand Design, Creative Program Management, Marketing, Go-to-Market, Product Management, UX and Industrial Design, as well as with brand, business, and legal stakeholders in other parts of Amazon, and at times with external agencies.

This individual thrives in complex and fast-paced environments and is gifted in arriving at true, distinctive, and compellingly strategies in the face of the most complicated and ambiguous business and customer challenges. The ability to craft an inspiring and well written narrative that influences teams at all levels is critical to success in this role, as is the ability to develop (in partnership with Creative) and deliver compelling presentations.

Key job responsibilities

• Developing effective brand positioning and strategic frameworks for Devices and Services sub-brands.
• Socializing and activating brand strategies across the Devices and Services org and beyond, to influence customer experience, product roadmaps/prioritization, marketing activations, content creation, etc.
• Authoring creative briefs that inspire and inform big ideas, from macro-level brand briefs to targeted/tactical briefs that guide marketing campaigns, PR events, and/or channel opportunities.
• Collaborating with creative and brand marketing teams, and at times agency partners, to ensure strategic alignment of creative executions and marketing activation's against the brand framework/briefs, at times when brand strategies are being developed on a parallel path.
• Developing integrated messaging and content strategies that span the cross-channel marketing funnel.
• Designing and leading workshops to dive deep on customer, category, cultural insights, and short- and long-term business goals with partners such as product makers, go-to-market leaders, researchers, and designers.
• Partnering with Insights and Brand Marketing teams to influence how we measure brand health, to design bespoke studies that inform future strategies (e.g., brand architecture), and to action research results into insights that drive innovation.
• Demonstrating strategic thought leadership by contributing to team communications and knowledge sharing mechanisms that disseminate brand outcomes and insights across the organization and broader Amazon brand community.
• Collaborating with Naming Strategists to arrive at briefs for product, service, and brand naming, acting as a stakeholder throughout the naming process.
• Collaborating with Brand Design and Product Design to set strategies that enable teams to evolve Devices and Services brand identities.
• Partnering with Brand Managers to develop and publish strategic brand guidance to the Amazon Design Portal, and to design and refine processes that capture and scale the team’s best practices.

A day in the life To be successful in the role, the candidate will demonstrate the following:

• Dives deep into quantitative data around business, brand health, customer perceptions and behavior and is able to translate it into clear, actionable insights.
• Provides thoughtful, incisive and sometimes subtle analysis of qualitative and observational data.

Proven ability to inspire world-class storytelling with crisp and insightful creative briefs.

• Expertise in developing brand architecture strategies for complex, layered product and service portfolios.
• Writes compelling brand positioning and narratives that capture the attention and imaginations of internal stakeholders and external consumers.
• Appreciates creative critique and constructive feedback, using it as motivation to rethink an approach.
• Is in touch with and has a deep curiosity about cultural, social and technological trends.

Communicates clearly and effectively; ensures understand