Brand Communications Specialist

About the job:

As a Brand Communications Specialist, you will work with the Founders' Office to build AlmaShines' market authority, strengthen brand storytelling, and drive thought leadership across platforms. This role focuses on shaping perception, amplifying impact, and creating high-visibility communication strategies.

Key Responsibilities:

1. Build Market Authority

Develop campaigns, reports, and narratives that position AlmaShines as a leader in community and alumni management

Work with the Founders' Office to amplify leadership perspectives through content, PR, and thought leadership platforms

2. Brand Voice & Storytelling

Define and maintain a consistent brand voice across all communication channels

Convert product impact, customer success, and data insights into compelling stories

3. Thought Leadership Development

Write and contribute to articles, blogs, whitepapers, and webinars

Identify opportunities to position AlmaShines in industry conversations

4. Customer Celebration Campaigns

Create campaigns that highlight customer success and impact stories

Strengthen brand credibility through recognition-driven storytelling

5. Market Engagement

Develop strategies to engage untapped audience segments

Experiment with new content formats to expand reach and visibility

6. Strategic Communications Support

Support the Founders' Office in external communications, including product launches, partnerships, updates, and milestones

Ensure strong alignment between leadership messaging and brand communication

If you want, I can also convert this into a JD poster format or a LinkedIn hiring post.

Who can apply:

Only those candidates can apply who:

• have minimum 1 years of experience

Salary:

₹ 6,30,000 - 8,40,000 /year

Experience

1 year(s)

Deadline:

2026-05-10 23:59:59

Other perks:

Informal dress code, Health Insurance

Skills required:

Branding, Content Marketing, Marketing Campaigns and Effective Communication

Other Requirements:

• 1. 1–3 years of experience in brand communications, content, or marketing (B2B exposure preferred)
• 2. Strong storytelling skills with the ability to craft clear and engaging narratives
• 3. Experience or strong interest in building authority through campaigns, reports, and thought leadership content
• 4. Hands-on content creation skills across blogs, reports, social media campaigns, and customer stories
• 5. Strategic thinking ability to align communication with broader business positioning
• 6. Strong collaboration skills with comfort working with leadership and cross-functional teams
• 7. Proactive and ownership-driven mindset with a willingness to experiment, measure, and scale communication initiatives

About Company:

AlmaShines, founded by 3 IIT Kanpur alumni, provides cloud-based platforms built to revolutionize the education ecosystem by empowering the institutes to build & manage alumni communities. AlmaShines offers all the required infrastructure, knowledge, and resources to streamline alumni relations and solicit alumni support for the development of the institute and its students. Based in India, AlmaShines provides virtual alumni engagement solutions, including an Alumni Platform, Virtual Alumni Events Platform, database management system, Alumni Mobile App, and election management system to cater to the end-to-end engagement needs of alumni offices toward building a thriving alumni community. Trusted by 850+ institutes in 14 countries, including the likes of IIM Bangalore, IIT Madras Alumni Association, IIT Delhi Alumni Association, SPJIMR, MDI Gurgaon, and the University of Western Macedonia.