Head of Digital Marketing – SaaS+AIO+GEO Exposure (8 to 12 yrs)

Head of Digital Marketing – SaaS+AIO+GEO Exposure (8 to 12 yrs)

(SaaS) (WFH)

Experience: 8–12 Years

Location: Remote (Work from Home)

Mode of Engagement: Full-time

No of Positions: 2 to 3

Educational Qualification: Bachelor's degree in Marketing, Computer Science, IT, or related field

Industry: SaaS / AI Platforms / Digital Marketing / IT Services

Notice Period: Immediate Joiners Preferred

What We Are Looking For

• Strong experience leading SEO strategy for SaaS platforms, with hands-on expertise across On-page, Off-page, and Technical SEO for medium to large-scale websites.
• Proven ability to design and execute scalable SEO frameworks for SaaS products, including product-led content strategies, keyword mapping, search intent alignment, internal linking, and metadata optimization.
• Deep understanding of technical SEO for SaaS platforms, including crawling, indexing, JavaScript SEO, Core Web Vitals, site architecture, schema markup, and page speed optimization.
• Experience working on AEO / GEO projects, optimizing FAQs, structured content, schema markup, and AI-answer-ready pages to improve keyword visibility across LLM-driven search platforms and AI-powered answer engines (e.g., ChatGPT, Gemini, Perplexity, AI Overviews).

Responsibilities

• Own and drive the overall SEO strategy for SaaS products and platforms, ensuring sustainable organic growth and visibility across traditional and AI-driven search environments.
• Plan and execute end-to-end SEO initiatives covering on-page, off-page, and technical optimization.
• Perform and oversee technical SEO audits, working closely with developers to resolve crawl, indexation, rendering, and performance issues.
• Develop SEO-driven SaaS content strategies including product pages, solution pages, comparison pages, and educational content aligned with search intent.
• Build and manage high-quality backlink strategies through digital PR initiatives, partnerships, and authority-driven link acquisition.
• Support AEO/GEO initiatives by structuring SaaS content and pages that are easily consumable by AI and answer engines.
• Monitor keyword performance, organic traffic, domain authority, and technical health across traditional search engines and AI-driven discovery platforms.
• Prepare SEO performance reports and insights for leadership and marketing stakeholders.
• Mentor and guide SEO executives and analysts, ensuring best practices and effective execution of SEO initiatives.

Qualifications

• 7–12 years of hands-on experience in SEO strategy and leadership, preferably in SaaS or product-based companies.
• Strong working knowledge of Google Search Console, Google Analytics, Screaming Frog, Ahrefs / SEMrush, and PageSpeed tools.
• Practical understanding of HTML, CSS, JavaScript basics, CMS platforms, and SEO-friendly development practices.
• Experience working on AEO / GEO optimization initiatives, including structured content, schema implementation, and AI-answer-ready pages.

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• Strong analytical, troubleshooting, and communication skills with the ability to collaborate across marketing, product, and engineering teams in a remote setup.