Role Overview
Adobe is hiring a senior-level Marketing Specialist/Manager. This is a full-time role in IN. Full responsibilities, required qualifications, and the apply link are listed in the description below.
Resume Keywords to Include
Make sure these keywords appear in your resume to improve ATS scoring
Job Description
As a Marketing Manager / Marketing Specialist (Marketing Operations) at Adobe, you will play a crucial role in leading B2B marketing campaign management and marketing automation proficiency. Your responsibilities will include the following:
- Manage the full lifecycle of B2B marketing campaigns, ensuring scalability, high-quality, and data-driven results while adhering to Adobe's brand and operational standards. This involves overseeing planning, production, QA, deployment, and reporting.
- Collaborate with cross-functional teams (Sales, Product Marketing, Analytics, Content, Creative) to operationalize marketing strategies at scale.
- Maintain Adobe marketing guidelines, naming conventions, governance, and standard procedures in campaign execution.
In terms of MarTech & Automation, you will be expected to:
- Utilize tools such as Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), Marketo Engage, and Workfront to manage customer journeys and segmentation.
- Enable personalization and automation through audience segmentation, triggers, and cross-channel activations.
For AI & Gen AI Activation, your responsibilities will include:
- Drive Generative AI enablement for marketing use cases, content acceleration, and personalization at scale.
- Support internal teams with AI campaign ideation, automation frameworks, and experience in Adobe Firefly Services, Content Accelerator, and AI-enhanced campaign production.
Your role will also involve leveraging Data & Engineering Knowledge by:
- Demonstrating practical experience or solid knowledge of SQL for audience analysis, customer insights, and data validation.
- Utilizing data platforms like Databricks, Snowflake, or BigQuery for data transformation, activation pipelines, and customer data models.
Skills & Qualifications required for this role:
- 6-8+ years of experience in B2B campaign operations, marketing automation, or MarTech delivery roles.
- Expertise in campaign production, marketing governance, and automation workflows.
- Proficiency in data segmentation, data validation, and audience activation.
- Knowledge of SQL is required; Python is a plus.
- Experience with the Adobe ecosystem (AJO, AEP, Marketo, Workfront) is preferred.
- Passion for AI enablement in marketing and scaling personalization.
As part of the Core Values at Adobe, the ideal candidate should:
- Be customer-obsessed
- Lead with integrity
- Build collaborative partnerships
- Have a bias for action
- Drive innovation and AI adoption
- Empower teams to build and scale with confidence
If you are looking to work with modern marketing technology powered by artificial intelligence, drive impactful global campaigns, and collaborate in a culture built for creativity, innovation, and customer experience, then Adobe is the place for you. Adobe is an Equal Employment Opportunity employer and aims to make Adobe.com accessible to all users. As a Marketing Manager / Marketing Specialist (Marketing Operations) at Adobe, you will play a crucial role in leading B2B marketing campaign management and marketing automation proficiency. Your responsibilities will include the following:
- Manage the full lifecycle of B2B marketing campaigns, ensuring scalability, high-quality, and data-driven results while adhering to Adobe's brand and operational standards. This involves overseeing planning, production, QA, deployment, and reporting.
- Collaborate with cross-functional teams (Sales, Product Marketing, Analytics, Content, Creative) to operationalize marketing strategies at scale.
- Maintain Adobe marketing guidelines, naming conventions, governance, and standard procedures in campaign execution.
In terms of MarTech & Automation, you will be expected to:
- Utilize tools such as Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), Marketo Engage, and Workfront to manage customer journeys and segmentation.
- Enable personalization and automation through audience segmentation, triggers, and cross-channel activations.
For AI & Gen AI Activation, your responsibilities will include:
- Drive Generative AI enablement for marketing use cases, content acceleration, and personalization at scale.
- Support internal teams with AI campaign ideation, automation frameworks, and experience in Adobe Firefly Services, Content Accelerator, and AI-enhanced campaign production.
Your role will also involve leveraging Data & Engineering Knowledge by:
- Demonstrating practical experience or solid knowledge of SQL for audience analysis, customer insights, and data validation.
- Utilizing data platforms like Databricks, Snowflake, or BigQuery for data transformation, activation pipelines, and customer data models.
Skills & Qualifications required for this role:
- 6-8+ years of experience in B2B campaign operations, marketing automation, or MarTech delivery roles.
- Expertise in campaign production, marketing governance, and automation workflows.
- Proficiency in data segmentation, data validation,
Frequently Asked Questions
How do I apply for the Marketing Specialist/Manager position at Adobe?
Use the Apply button above to submit your application directly to Adobe. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Marketing Specialist/Manager position at Adobe located?
This position is based in IN. Adobe has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Marketing Specialist/Manager at Adobe earn?
Adobe has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Marketing Specialist/Manager role at Adobe posted?
This role was posted on April 13, 2026 (68 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
How much experience does the Marketing Specialist/Manager role at Adobe require?
This is a senior-level position. Most senior roles call for 5+ years of directly relevant experience. Adobe lists their specific requirements in the description below, so review the must-have qualifications closely before applying.
AI-powered job search
Get every job scored to your resume
Upload your resume and get jobs ranked, your resume tailored, and employee contacts found automatically.
Get Started FreeNo credit card to start