Marketing Platform Automation Associate

As a Marketing Platform Auto Associate at Accenture, your role involves helping balance increased marketing complexity and diminishing marketing resources. You will be responsible for driving marketing performance with deep functional and technical expertise, accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. Your main responsibilities in this Marketing Operations job profile will include managing and optimizing marketing processes and systems, such as campaign execution, data analysis, and budget management, to improve marketing efficiency and effectiveness. You will need strong analytical skills, attention to detail, and knowledge of marketing technologies to ensure that marketing strategies are implemented smoothly and deliver measurable results. Adobe Campaign will be a key tool used to create, coordinate, and deliver dynamic campaigns using customer data across various channels.

To excel in this role, you should have the following qualifications and skills:

• Education Qualification: Graduate
• Marketing Automation platform knowledge, including familiarity with Braze, Adobe builder, Content Builder, Data Extensions, and AMPscript for personalization.
• JavaScript and AMPscript knowledge for advanced dynamic content personalization and interactivity within emails.
• Email Automation experience, including journey-based emails and triggered campaigns.
• Basic Graphic Design skills for creating visual elements for email templates.
• Understanding of SQL queries to work with data.
• Experience in setting up and analyzing A/B tests to optimize email campaign performance.
• Awareness of email accessibility best practices for inclusive and compliant emails.
• Proficiency in HTML5 and CSS3 for coding responsive HTML email templates.
• Understanding of email design principles, UX considerations, and email deliverability best practices.
• Experience in testing emails across devices and email clients to identify and resolve rendering issues.
• Keen attention to detail to ensure accuracy and consistency in coding and email rendering.

Your roles and responsibilities will include:

• Campaign Planning and Requirements Gathering: Collaborate with Project Manager and marketing stakeholders to understand campaign objectives and requirements, review briefs, seek clarification, and highlight risks.
• HTML Email Template Development: Design and develop HTML email templates optimized for various email clients, ensuring compatibility and responsiveness across devices.
• Email Build Testing: Conduct thorough testing to verify email rendering across different clients and devices for consistent display and functionality.
• Email Design Best Practices: Stay updated with email design best practices and industry trends to create visually compelling and effective email campaigns.
• Troubleshooting and Issue Resolution: Identify and resolve HTML/CSS-related issues during email campaign development or execution.
• Work Orchestration and Data Hygiene: Accurately record updates, data points, timestamps, and adhere to Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) to provide a seamless campaign experience.
• Complete all required reports accurately to report numbers to clients and leadership.

In summary, as a Marketing Platform Auto Associate at Accenture, you will play a vital role in ensuring the successful execution of marketing campaigns through data-driven strategies, technical expertise, and attention to detail. As a Marketing Platform Auto Associate at Accenture, your role involves helping balance increased marketing complexity and diminishing marketing resources. You will be responsible for driving marketing performance with deep functional and technical expertise, accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. Your main responsibilities in this Marketing Operations job profile will include managing and optimizing marketing processes and systems, such as campaign execution, data analysis, and budget management, to improve marketing efficiency and effectiveness. You will need strong analytical skills, attention to detail, and knowledge of marketing technologies to ensure that marketing strategies are implemented smoothly and deliver measurable results. Adobe Campaign will be a key tool used to create, coordinate, and deliver dynamic campaigns using customer data across various channels.

To excel in this role, you should have the following qualifications and skills:

• Education Qualification: Graduate
• Marketing Automation platform knowledge, including familiarity with Braze, Adobe builder, Content Builder, Data Extensions, and AMPscript for personalization.
• JavaScript and AMPscript knowledge for advance