Social Media and Content Writer

Key Responsibilities:

• Create, edit, and publish high-quality content for social media, blogs, websites, newsletters, and other digital platforms.
• Develop social media strategies aligned with the company's marketing objectives.
• Manage day-to-day posting and scheduling across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.
• Collaborate with the design and marketing teams to develop content that aligns with brand guidelines.
• Monitor social media trends, competitor activity, and audience preferences to suggest and implement improvements.
• Optimize content using SEO best practices to improve visibility and engagement.
• Track and report on social media performance using analytics tools.
• Engage with followers, respond to comments/messages, and maintain a consistent brand voice.

Requirements

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
• Proven experience in content writing and social media management.
• Excellent written and verbal communication skills.
• Strong understanding of social media platforms and content trends.
• Basic knowledge of SEO and content marketing principles.
• Familiarity with tools like Canva, Buffer, Hootsuite, or similar.
• Ability to multitask, work independently, and meet deadlines.

Preferred Skills:

• Experience with paid social media campaigns (Facebook Ads, LinkedIn Ads, etc.).
• Basic graphic design or video editing skills.
• Knowledge of Google Analytics and SEO tools like SEMrush or Ahrefs.