About Belfiore Herbal Belfiore Herbal is a small-batch, farm-to-bottle skincare and haircare brand founded by Dr. Zehra Ali Murthy — a PhD molecular biologist with 40 years of research experience at UCSF. We grow lavender on our 11-acre USDA Certified Organic California farm and distill our own hydrosols. Every product is science-backed and handcrafted in small batches. We're not just another "clean beauty" brand — we have a genuinely differentiated story that resonates with both holistic consumers and beauty professionals. We're entering a growth phase targeting three audiences simultaneously natural product enthusiasts (DTC), and spa/esthetician/beauty professionals (B2B). We have strong existing assets and need a skilled omnichannel marketer to build and execute a cohesive strategy across all touchpoints. What We Need We're looking for a marketing generalist or small team with depth in the following areas 1. Strategy & Channel Planning Develop a unified omnichannel strategy that speaks differently to our natural products consumer audience vs. spa/esthetician/beauty professional audience — while maintaining a cohesive brand identity. 2. Social Media Management Manage and grow our existing social channels (Instagram, TikTok, Facebook/Meta). Content should leverage our rich B-roll library (farm footage, tradeshow content, product-making process, Dr. Murthy explaining the science). We want educational, story-driven, and professional-grade content — not generic beauty posts. 3. Content Creation & Repurposing Script, edit, and repurpose existing B-roll into Reels, TikToks, carousel posts, and Stories. We have raw footage — we need someone who can turn it into compelling, on-brand content. Ideally you can also produce written content (captions, blog posts, product copy). 4. Product Seeding Program (UGC Generation) Design and execute a structured seeding program targeting licensed estheticians, spa owners, and beauty professionals. Goal generate authentic UGC (video reviews, treatment room content, before/afters) that we can use in paid and organic channels. You'll manage the outreach, seeding logistics, follow-up, and UGC collection pipeline. 5. Email Marketing (Klaviyo) We're on Klaviyo. Build out and optimize our email flows (welcome series, post-purchase, abandoned cart, win-back) and manage ongoing campaigns for both our consumer list and our B2B/wholesale list. These audiences need different messaging. 6. Paid Ads Management Manage paid social (Meta/Instagram, TikTok) and potentially Google Ads. Build campaigns targeting natural beauty consumers and beauty professionals separately. You'll have UGC, B-roll, and brand assets to work with. 7. Web & SEO/GEO Optimization (bonus / as needed) Audit and recommend improvements to our website for conversion and search visibility. Familiarity with GEO (Generative Engine Optimization — optimizing for AI search tools like ChatGPT, Perplexity, and Google's AI Overview) is a significant plus as this is increasingly where beauty consumers discover brands. Assets You'll Have Access To Rich B-roll library farm footage, tradeshow content, product formulation/making process, Dr. Murthy explaining the science Existing social media channels with existing audiences Klaviyo account (existing list) Product catalog skincare, haircare, essential oils, hydrosols, gift sets Brand story, strategy documents, and wholesale pricing materials Sample/seeding budget for esthetician outreach Ideal Candidate Profile Proven experience in CPG beauty, wellness, or natural products marketing Strong portfolio of social content — especially educational or brand-storytelling content (not just lifestyle aesthetics) Experience running product seeding or influencer programs that generated real UGC Klaviyo-certified or highly proficient Paid social experience with beauty/wellness brands, especially Meta Understands both DTC consumer and B2B professional buyer psychology Bonus experience with Faire, trade shows, or wholesale/professional channel marketing Bonus SEO/GEO experience in the beauty or wellness space Engagement Type Open to proposals from individual freelancers, boutique agencies, or small collaborative teams. Please specify your structure and who would handle what. This is intended as an ongoing engagement, not a one-time project. We want a real marketing partner who understands the brand deeply. To Apply, Please Include 1. 2–3 examples of relevant work (beauty/wellness brands preferred) 2. Your proposed approach for the product seeding / UGC program 3. A brief note on how you'd message differently to a natural products consumer vs. a licensed esthetician 4. Your proposed monthly rate or project-based pricing structure Apply tot his job Apply To this Job