Job DescriptionJob DescriptionSalary: 85k - 105k

Job Description: Associate Creative Director (PR & Creative)

JOB SUMMARY

As an Associate Creative Director, you will play a key role in shaping the strategic narratives, ideas, and cultural relevance of our work across clients and new business pitches.

Reporting to the Creative Director, this is a copy-first, narrative-led role focused on translating insights into compelling storylines, campaign platforms, and PR-driven ideas that can travel across content, community, and coverage. Visual language is a key component too, but secondary to messaging.

You will lead the development of press-worthy, culturally tapped-in concepts, ensuring every idea is grounded in insight, built to earn attention, and designed to resonate in todays media landscape.

This is not a design-first role. Its a narrative-first role where the strength of the idea lives in the story before the aesthetic.

JOB RESPONSIBILITIES

Creative Development (Clients & New Business)

Reporting to the Creative Director, you will collaborate with Strategy, Accounts, and Creative teams to develop bold, insight-driven ideas across existing clients and new business pitches.

• Translate briefs into compelling creative territories, narratives, and campaign platforms
• Develop PR-led ideas designed to generate coverage, conversation, and cultural relevance
• Lead and contribute to brainstorming sessions with trend-driven, culturally tapped-in thinking
• Shape ideas across multiple touchpoints, including:
• PR moments & stunts
• Influencer campaigns
• Mailers & unboxing experiences
• OOH & experiential activations
• Social-first content
• Ensure all ideas are strategically grounded, creatively strong, and executionally feasible

Narrative & Concept Development

• Own the development of narratives that anchor campaigns and creative platforms
• Craft press angles, headlines, and hooks that make ideas easy to amplify across media and social
• Build language systems and campaign territories that scale across channels
• Partner closely with Strategy to translate insights into clear, ownable storytelling

Collaboration & Team Integration

• Work cross-functionally with Accounts and Strategy to align creative with client needs and timelines
• Act as a key creative partner on accounts, helping elevate the quality of thinking and execution
• Provide guidance and feedback to junior creatives and team members
• Contribute to a collaborative, ideas-first culture across the agency

New Business & Pitch Development

• Play a role in shaping pitch narratives and creative concepts
• Develop clear, compelling, and sellable ideas that differentiate the agency
• Contribute to building high-impact presentations and decks
• Help translate creative thinking into client-ready storytelling that drives wins

KEY PERFORMANCE INDICATORS (KPIs)

• Creative impact: Quality and originality of ideas across client work and pitches
• Narrative strength: Ability to develop clear, compelling, and ownable storytelling
• Cultural relevance: Ideas that tap into trends, behaviours, and conversations
• PR impact: Strength of concepts to generate earned media and social traction
• Team contribution: Collaboration, and elevation of creative output

REQUIREMENTS

EDUCATION

Degree in Marketing, Communications, Design, or a related field.

EXPERIENCE

• 56+ years of experience in an agency, PR or brand-side creative role
• Experience across PR, social, and integrated campaigns
• Proven ability to develop insight-driven, culturally relevant ideas
• Experience in beauty, wellness, food or lifestyle brands is an asset
• Strong portfolio showcasing campaign thinking across multiple touchpoints

SKILLS

• This is a bilingual role, ideating campaigns that must resonate across French Canada, English Canada and at times, the US market.
• Exceptional copywriting and storytelling ability able to turn insights into sharp, compelling narratives
• Strong understanding of PR-driven creativity and earned-first thinking
• Deep cultural awareness chronically online, with a strong point of view on trends and audience behaviour
• Ability to develop big ideas through narrative first, then translate into execution
• Strong collaboration skills able to work seamlessly with Strategy, Accounts, and Design
• Confident presenter with the ability to sell ideas through narrative clarity and conviction
• Comfortable operating in a fast-paced, high-expectation environment
• You are both strategic and culturally fluent equally comfortable building a campaign platform as you are spotting whats trending and turning it into something ownable.

Sip Into Success: Our Blended Perks & Benefits

• AwesomeLeadership:We'reallaboutcollaboration,creativity,andrespect.Ourvaluesincludeplayingnice,brewingbigandbeingdependable.
• Health&Wellness:Full-timepermanentemployeesgetmedical,vision,anddentalbenefitsafterthreemonths.
• ProfitSharing:EligibleforMerit+Bonusesafter1year.
• FlexibleWorkweek:Enjoyflexhourswithhybridoptions.
• HolidayChill:WeclosedownforapaidbreakduringChristmas(subjecttochange).
• WellnessPerks:PremiumCalmappsubscriptionandaccesstoPerkopolis.
• WorkfromAnywhere:Afterayearwithus,workfromwhereveryouwantforupto3weeks!

EQUALOPPORTUNITY

1Milk2Sugarsisanequalopportunityemployer.Wecelebratediversityandarecommittedtocreatinganinclusiveenvironmentforallemployees.Allqualifiedapplicantswillreceiveconsiderationwithoutregardtorace,colour,religion,gender,genderidentityorexpression,sexualorientation,nationalorigin,genetics,disability,age,orveteranstatus.

As part of our recruitment process, AI tools may be used to summarize interview discussions.