Senior Product Manager, Agentic Workflow & AI Assistant

Why we're hiring:

WPP's Data & Technology Solutions is the unified global data products and technology team. WPP Open is our AI platform for marketing, connecting marketing professionals, data, tools and AI in a single place.

 

The Product Manager, Agentic Workflow & AI Assistant owns the strategy for how AI agents orchestrate multi-step work within WPP Open. This spans the Canvas (visual workflow builder), agent orchestration patterns, and the marketing-specific AI assistant experience.

This is where agentic AI moves from "single agent doing one thing" to "agents collaborating on complex workflows" — the highest-value, most transformative capability in the pillar.

You are:

• A product manager with experience in workflow automation, orchestration, or process-builder products (think: Zapier, n8n, Temporal, or enterprise workflow tools).
• Comfortable with multi-agent architectures — you understand how agents can be chained, parallelised, and orchestrated.
• Experienced in conversational AI or assistant products — you understand the UX of human-AI collaboration.
• A strong systems thinker who can design for both simple (2-step) and complex (multi-agent, multi-tool) workflows.
• Clear on the boundary between "marketing assistant" (WPP Open) and "enterprise assistant" (Microsoft Copilot) — you can articulate why and maintain the line.

 

What you'll be doing:

 

Agentic Workflow (Canvas)

• Own the strategy for Canvas — the visual workflow builder where users orchestrate multi-agent processes.
• Define workflow patterns: sequential, parallel, conditional, human-in-the-loop, and autonomous execution modes.
• Determine how workflows connect to other platform capabilities (creative tools, media activation, data sources).
• Ensure workflows are observable, debuggable, and auditable — enterprise-grade reliability.

 

AI Assistant

• Own the marketing-specific assistant experience within WPP Open — distinct from Microsoft Copilot for enterprise/back-office.
• Define what "marketing assistant" means: answering marketing questions, accessing client/campaign data, triggering agentic workflows.
• Ensure the assistant experience is contextual — aware of the user's workspace, client, and current task.
• Design the boundary and handoff between Open assistant and Copilot — users should never be confused about where to go.

 

Cross-pillar agentic capability

• Coordinate with other pillar leads where their products need orchestration capability — this is the shared "agentic layer."
• Define standards for how agents from other pillars (Creative, Media, Insights) plug into workflow orchestration.
• Ensure the workflow engine is extensible — other teams can build on it without custom development.

 

 

What you'll need:

 

Cross-pillar agentic capability

• Coordinate with other pillar leads where their products need orchestration capability — this is the shared "agentic layer."
• Define standards for how agents from other pillars (Creative, Media, Insights) plug into workflow orchestration.
• Ensure the workflow engine is extensible — other teams can build on it without custom development.

 

Who you are:

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: We are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

 

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

#LI-Hybrid