About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

OVERVIEW

WPP Media is seeking an Associate, Media Planning who is passionate about marketing and curious about the role media plays in advertising. This position within the Planning team plays a critical role in bringing a client’s vision to life and reaching target audiences. Media planners are part psychologist, scientist, artist, entrepreneur, and diplomat. They develop strategies that determine how brands should connect with consumers across a wide variety of media channels and how they can stand out from the competition.

The Associate role is an entry-level position that supports the Planning team while learning through established training programs and on-the-job experience, particularly within digital media. You will be responsible for expanding your knowledge in preparation for advancement and gaining exposure to all aspects of media planning.

How You’ll Make an Impact

• Assist in developing tactical plans that support the consumer journey.
• Research market trends in emerging media and content development.
• Collaborate with the Media Investment team and other partners to ensure ideas are strategically sound and commercially viable.
• Participate in brainstorming and ideation sessions, including those outside your assigned client portfolio.
• Develop a strong understanding of syndicated tools and systems, as well as Mindshare Canada’s proprietary tools and methodologies.
• Build industry expertise by actively participating in industry training sessions and presentations.
• Continue exploring new media channels and emerging technologies.
• Develop presentation and reporting skills.
• Ensure effective communication within the team.
• Support the billing process.

What YOU Bring

• Embraces the Mindshare Growth Mindset: adaptability, inclusivity, authenticity, curiosity, entrepreneurial spirit, and teamwork.
• Excellent organizational skills and strong attention to detail.
• Strong written and verbal communication skills; confident presentation abilities.
• Excellent time management skills with a proven ability to prioritize, organize workload, and meet tight deadlines while managing multiple projects.
• Quick learner with strong judgment and the ability to grasp new concepts rapidly.
• Ability to work independently with a proactive and organized approach.
• Ability to build collaborative relationships across cross-functional teams.
• Adaptable and effective in a fast-paced work environment.
• Strong client service and communication skills.
• Comfortable working with ambiguity; flexible and eager to learn and contribute wherever needed.
• Comfortable working with numbers and budgets, with a solid understanding of mathematical concepts.
• Desire to contribute to an environment where innovation is part of everyday work.

What WE Offer

• Access to a global network of resources and career opportunities.
• Comprehensive benefits package, including parental leave top-up benefits.
• A great social environment—we work hard and have fun doing it.
• Strong commitment to corporate social responsibility and community involvement.
• A workplace that prioritizes employee well-being through healthy lifestyle programs.
• The opportunity to help create and contribute to a culture where innovation is a daily standard.
• A growth-oriented culture built on adaptability, inclusivity, authenticity, curiosity, entrepreneurial spirit, and teamwork.
• Extensive learning, training, and professional development opportunities.
• Collaboration with strategic partners across the agency.

Life at WPP Media & Benefits

Our passion for shaping the future of media includes investing in our people so they can perform at their very best. We are as committed to employee growth as we are to responsible media investment. WPP Media employees have access to the global WPP Media and WPP network to pursue their passions, expand their connections, and stay at the forefront of marketing and advertising.

We offer a variety of Employee Resource Groups and regularly host in-office events that celebrate team achievements, share innovative ideas, and recognize important milestones and cultural celebrations.

Our benefits include competitive health coverage, group retirement savings plans, dental and vision care, generous paid time off, preferred partner discounts, and dedicated mental health and wellness days.

WPP Media is an equal opportunity employer and considers all applicants without discrimination or preferential treatment. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to grow and advance in their careers.

We believe the best work happens when we are together, fostering creativity, collaboration, and connection. As a result, we follow a hybrid work model, with teams typically working in the office approximately four days per week. If you require accommodations or flexibility, please discuss this with the recruitment team during the interview process.

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