Freelance Art Director, Video

We are WPP Production - the unified global production company that brings

together all of WPP's content producers, studios and craft experts into one

connected organisation. We combine world-class human craft with next generation

technology to originate, design, and deliver multi-channel content systems at

scale. Built for borderless collaboration and powered by deep craft expertise,

we are the production engine designed for today's always on, AI driven marketing

world.

WPP Production is part of WPP. WPP is the creative transformation company. We

use the power of creativity to build better futures for our people, planet,

clients, and communities. For more information, visit wpp.com

What does an Art Director do at Hogarth?

This Art Director at Hogarth is a hands-on creative who develops, guides, and

elevates the visual execution of a brand’s storytelling across assigned

projects-primarily video. Partnering closely with creative, brand, motion, and

production teams, this role leads work end-to-end (from brief and concept

through design, art direction, execution, and final delivery), ensuring ideas

translate clearly and effectively into finished content.

The Art Director is responsible for the execution of assigned projects-crafting

key visuals, layouts, and final assets-and for developing comprehensive

storyboards that translate scripts and concepts into precise frames, shots,

beats, and timing. They provide still art direction for photo and video shoots,

defining look and feel, developing visual references, and guiding creative

decisions on set as needed.

In addition to concept development and visual direction for videos, this Art

Director will define and maintain motion design systems that align to the

brand’s look and tone, partnering closely with motion designers to ensure

animation quality and consistency. They will review storyboards, style frames,

and final cuts for visual excellence, ensuring all work aligns to brand

guidelines. The role also includes interfacing with clients on creative

decisions-advising on video formats, messaging clarity, delivery requirements,

and scope.

Operating in a fast-paced, ever-changing environment, the Art Director balances

multiple priorities with strong organization and project management skills,

while maintaining a high level of craft and attention to detail. With a strong

creative eye and proficiency in Adobe Creative Suite, they bring originality,

clarity, and consistency to brand storytelling-delivering thoughtful, polished

work that performs across a variety of platforms.

Key Responsibilities:

• Collaborate with creative and brand leads across a variety of projects,

primarily video

• Partake in end-to-end (brief → concept → design/art direction → execution →

final delivery), not concept-only

• Be hands-on in execution: create/design key visuals, layouts, and final

assets (not just directing others)

• Develop and deliver comprehensive storyboards, translating scripts and

creative concepts into clear frames, shots, beats, and timing

• Define, evolve, and maintain motion design systems to align with brand look,

tone, and guidelines

• Partner closely with motion designers to maintain animation quality and

ensure consistency across deliverables

• Provide still art direction for shoots (photo/video): define look/feel,

references, compositions; guide on-set decisions as needed

• Review storyboards, style frames, and final cuts for visual excellence;

ensure all work aligns to brand guidelines

• Art direct and design for video-led content, ideally including

corporate/brand storytelling and talking-head/interview formats with strong

creative sensibility

• Partner with producers, editors, and creative leads to ensure storyboards and

creative intent carry cleanly through production and post

• Interface with clients on creative decisions, including video formats,

messaging clarity, delivery formats, and scope

• Provide clear feedback and honest assessments; communicate effectively with

internal teams and clients

• Stay organized across multiple priorities; strong time management / project

management

• Detail-oriented, collaborative team player
• Work effectively in a fast-paced, ever-changing environment

Requirements

• Graphic Arts / Fine Arts degree or relevant experience
• 5–10+ years of relevant design and Art Director experience
• Strong portfolio demonstrating typography, design craft, conceptual

problem-solving, and finished deliverables (not only direction)

• Extensive storyboarding experience is required (storyboards for

video/live-action; animatics a plus) — please provide examples

• Demonstrated ability to work on compelling video content for corporate B2B

clients

• Experience with corporate / talking-head (interview/testimonial) content,

with a creative sensibility (preferred)

• Experience with still art direction (photo/video shoots) and/or creating shot

lists/visual references (as applicable)

• Ability to come up with original solutions; creative flair/strong eye
• Proficient in Adobe Creative Suite
• Familiarity with social and digital media; fresh, bold approach, and AI
• Strong communication, organization, time management, and project management

skills

• Curious, self-starter, strategic thinker; positive/open-minded;

solutions-oriented; adaptable

• Comfort partnering with motion teams and maintaining motion design

consistency/quality across workstreams

• Ability to collaborate with and present to clients; align stakeholders on

creative direction, messaging clarity, deliverables, and scope

The compensation for this position at the time of this posting is CA$31-$55 per

hour. Individual compensation varies based on job-related factors, including

location, business needs, level of responsibility, experience, and

qualifications.

#LI-SB2 #LI-Hybrid

Why work here:

At WPP Production, you’ll help shape the future of content production at a truly

global scale. We bring together world-class talent, cutting-edge studios, and

advanced technology to solve some of the most complex creative and production

challenges in the industry. You’ll work in a collaborative, borderless

environment where craft excellence is valued, innovation is encouraged, and AI

and next-generation tools are used to amplify not replace human creativity. With

access to diverse projects, global career opportunities, and the backing of

WPP’s unmatched network, this is a place where you can grow your skills, make

real impact, and create work that performs for every audience, across every

channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions

without discrimination or regard to particular characteristics. We are committed

to fostering a culture of respect in which everyone feels they belong and has

the same opportunities to progress in their careers.

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