Consultant - Growth Consulting, Open

Why we are hiring:
WPP’s investment in AI and technology has enabled us to integrate these capabilities into the entire marketing operating process. This ecosystem, known as WPP Open, combines WPP's AI-powered solutions and services with a unified Operating System. 

We are recruiting Growth Consultants to work closely with our Senior Directors and sales teams. You will collaborate to understand client businesses, identify their growth drivers and barriers, and advocate for WPP’s modern marketing approach. Your contributions will be essential in designing and delivering compelling solution showcases and tailored proposals that demonstrate how WPP Open’s AI-powered capabilities accelerate client growth and deliver measurable value. 

This position offers a significant opportunity to contribute to the modernization of client marketing through AI, building on your experience and gaining valuable exposure across diverse disciplines including Media, Creative, Production, and Experience. Drawing on this expertise and unique vantage point, you will translate client insights and the value identified during growth opportunities into actionable information for our Client Success and Enablement teams, ensuring a seamless transition to client delivery. 

The position reports to a Senior Director of Growth Consulting and works closely with WPP’s Central and Agency growth teams, our WPP Open direct sales teams, and key WPP clients. 

 

What you will do:
The primary responsibilities of the position are: 

• Working alongside Senior Directors and client teams to analyse client business opportunities, identifying areas for strategic application of WPP Open capabilities. 

• Developing client-specific proposals and presentations that clearly articulates WPP Open's unique value proposition and its relevance to client objectives. 

• Coordinating and actively contributing to the creation of compelling prototypes, tailored demonstrations, and impactful solution showcases addressing specific client use cases and scenarios. 

• Collaborating closely with direct sales Account Executives to prepare for and actively participate in value-consultative sales discussions for WPP Open. 

• Translating client insights and identified value from the sales cycle into clear, actionable information for Client Success and Enablement teams, facilitating a smooth transition from sales to delivery of WPP Open solutions. 

• Staying well-informed on the latest WPP Open features, emerging AI advancements, and broader market trends to proactively identify and support new growth opportunities for clients. 

• Assisting in the development of strategic positioning and compelling messaging for WPP Open, ensuring strong alignment with evolving client needs and market opportunities. 

• Working collaboratively with the pricing and partnerships teams to provide necessary support in developing appropriate commercial models and fostering strategic alliances for WPP Open solutions. 

• Actively contributing to the achievement of team and WPP Open’s revenue growth targets by driving impactful client engagement and supporting the development of innovative solutions. 

 

What you will need:

• An analytical mindset, able to approach issues and challenges from multiple perspectives 

• Demonstrated interest and foundational understanding of product growth methodologies 

• Familiarity with Ad Tech, MarTech, and the application of AI in marketing 

• Understanding of Advertising / Marketing / Media data 

• Ability to quickly learn and adapt to new business environments and client challenges 

• A natural desire to share knowledge, collaborate, and contribute to team success 

• Communication and presentation skills to effectively convey complex ideas 

• Ability to work effectively in a dynamic, cross-functional, and multi-location team environment